2-minute Twitter guide for marketing

twitter_logo_sTwitter is currently one of the fastest growing communication tools available to organizations big and small. While origionally designed as a social networking/ chat tool, it is rapidly finding its way as a marketing and training tool.

Twitter is both a social and marketing tool – don’t abuse either approach. If your tweets are mainly business – tell people in your bio or DM (if you must). If its mainly personal declare it too – sure you many lose some followers in the short term, but gain in the long term.

Some simple rules to help you get the most out of this marketing tool:

* Don’t over-promote. Twitter is not just a marketing tool
* Send a key message a couple of times at different times of the day
* Don’t send the same message begging people to support your site 100s of times – let them choose to support or not
* Be helpful. Offer advice and useful links – not just to your site
* Don’t stay on Twitter all day. Treat it like a visit to the coffee machine
* ReTweet messages you think your followers will value
* ReTweet reciprocal tweets to blogs from your followers and they will do the same
* Ask questions, get involved in debates
* Be polite
* Be yourself. Never pretend to be someone else
* If you want to send something sensitive, send a direct message
* Never swear
* Never flame
* Have fun – lots of it

 

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Management and Leadership development are importent to you and of course to the team here at RapidBI. We hope you find this information valuable, if you do please tweet or facebook like this page. Thanks

Check Out Mike Morrison's Book on Organizational Development – Theory and Practice, for tools and tips on developing organizations, managers and leaders on Amazon and Kindle

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About Mike Morrison

Mike Morrison is a consultant and change agent specialising in developing skills in senior people to increase organizational performance.
Mike is also founder & director of RapidBI, an organizational effectiveness consultancy.

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