RapidBI

2-minute Twitter guide for marketing

Twitter is currently one of the fastest growing communication tools available to organizations big and small. While origionally designed as a social networking/ chat tool, it is rapidly finding its way as a marketing and training tool.

Twitter is both a social and marketing tool – don’t abuse either approach. If your tweets are mainly business – tell people in your bio or DM (if you must). If its mainly personal declare it too – sure you many lose some followers in the short term, but gain in the long term.

Some simple rules to help you get the most out of this marketing tool:

* Don’t over-promote. Twitter is not just a marketing tool
* Send a key message a couple of times at different times of the day
* Don’t send the same message begging people to support your site 100s of times – let them choose to support or not
* Be helpful. Offer advice and useful links – not just to your site
* Don’t stay on Twitter all day. Treat it like a visit to the coffee machine
* ReTweet messages you think your followers will value
* ReTweet reciprocal tweets to blogs from your followers and they will do the same
* Ask questions, get involved in debates
* Be polite
* Be yourself. Never pretend to be someone else
* If you want to send something sensitive, send a direct message
* Never swear
* Never flame
* Have fun – lots of it

 

See 24/7 tweet on Twitter

---

RapidBI is an organizational effectiveness consultancy based in the UK but working internationally.
© RapidBI & Mike Morrison 2011 - this article/ page is free to copy and use on the condition that an active link back and reference is made to this site and page. Thank you for your understanding and co-operation.

---

Related posts that may be of interest to you:

1. Twitter
2. Do you twitter?
3. Make the most of social media for marketing
4. Can Twitter make money?
5. Is Twitter a real business tool
6. Twitter (Yammer)- tips for effective use

6 Responses to “2-minute Twitter guide for marketing”