Centurion pitch – the key to success in social marketing?

We have all come across  the following marketing strategies (in one shape or form):

  • Minute to win it
  • Elevator pitch
  • Get your point over in 30 seconds or less

All of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to:

  1. ReTweet or post your message
  2. Be interested enough to proactivly find out more about you.


Why Centurion Pitch?

Centurions took their title from the fact that they commanded a century. Centuries were so-called because they originally numbered roughly 100 men.

In the world of micro blogging we have 140 characters:

allow 20 characters for ReTweeting,

20 for two #hashcodes

and you are left with 100 usable characters. Simples.


Rules or etiquette

Rules of #centurionpitch or #elevatorpitch on micro blogging sites like Twitter, Identi.ca or hellotxt :

  1. Who you are, what you do and one powerful benefit
  2. Your message needs to be strong to invoke people to find out more
  3. No links – of any kind!
  4. No “please RT” – if you have to ask them people wont! the message should be compelling
  5. Be prepared to send out the post at least once a week

If your micro blog name does not reflect your domain you have a challenge, make sure your contact details are on your micro blog home page

get started…

Send out a micro blog post in the centurion format and remembers to include the #hashtag #centurion

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About Mike Morrison

Mike Morrison is a consultant and change agent specialising in developing skills in senior people to increase organizational performance.
Mike is also founder & director of RapidBI, an organizational effectiveness consultancy.

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