We have all come across the following marketing strategies (in one shape or form):
- Minute to win it
- Elevator pitch
- Get your point over in 30 seconds or less
All of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to:
- ReTweet or post your message
- Be interested enough to proactivly find out more about you.
Why Centurion Pitch?
Centurions took their title from the fact that they commanded a century. Centuries were so-called because they originally numbered roughly 100 men.
In the world of micro blogging we have 140 characters:
allow 20 characters for ReTweeting,
20 for two #hashcodes
and you are left with 100 usable characters. Simples.
Rules or etiquette
Rules of #centurionpitch or #elevatorpitch on micro blogging sites like Twitter, Identi.ca or hellotxt :
Who you are, what you do and one powerful benefit
Your message needs to be strong to invoke people to find out more
No links – of any kind!
No “please RT” – if you have to ask them people wont! the message should be compelling
Be prepared to send out the post at least once a week
If your micro blog name does not reflect your domain you have a challenge, make sure your contact details are on your micro blog home page
Send out a micro blog post in the centurion format and remembers to include the #hashtag #centurion