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        Get seen on the web - website optimisation for trainers - top hex

Last updated:

30 July 2008

Get to the top of Google and other search engines

Managing and improving your netrep

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Get Your Business Seen On The Web and Get found on the web

A one day interactive workshop for non technical people - SEO for dummies... or how to get to the top of Google. Manage your NetRep (Internet Reputation)


Your web site

The SEO Basics for internet searches

Practical workshop

Who are SEO workshops for?

Going beyond the jargon for optimisation

Course contents - search engine optimisation

Course Structure - get seen on the internet

SEO for 'dummies'

Get found on the web

Get to the top of Google (and other search engines) Internet searches

Your netrep

Introduction to Search Engine Optimisation (SEO) for trainers

or How to get your web site seen on the internet:

Start with your own web site...

OK so you have developed your web site and it looks great - but are people finding it? Having a web site is not enough, you need people to visit it.

Research from TrainerBase shows that 60% of all new opportunities for training delivery are open to people that promote themselves on the internet.  Training and Learning and Development managers are increasingly using the web to find new training suppliers. Will you get found?

To get seen or found on the web, you must be listed by the major search engines - Google, Yahoo and MSN etc... Getting a high listing for a given search result is called search engine optimisation.  Search Engine Optimisation (SEO) is a bit of a black art but it is something that you can do yourself when you know the basics. It is something you can pay other to do but to be successful you need to keep at it, and if you are paying others to do it for you that means a monthly retainer - and the minute you stop - your listing results will drop.

Director of RapidBI, Mike Morrison has research this over the past 2+ years and learnt from experience how to get your web site found AND listed at the top or first page of the search results. Often for little or no cost.  Mike knows because he has made this one of the key strategies to raising the profile of RapidBI over the past three years.

If you are UK based and interested in attending a highly practical workshop on raising your Internet presence email the RapidBI team by clicking on the contact button on the left.

Paying for search engine optimisation for your site can be expensive - so this course is aimed at giving you some practical approaches and skills to do a lot of it yourself.

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Basics

As well as having a website to promote, the design of your site must be search engine friendly.

This means NO FRAMES, limited Flash and Java content. If the user cannot highlight the text on the page the chances are the search engines cannot see it either! (if you don't know what this means - that is a good thing!)

Next it is about relevant content. Relevant to links on the page and relevant to the overall content of the site. This will be covered in some depth on the course.

The course will NOT show you HOW to build a site, but will give you enough details to hand to your developer for appropriate changes to be more web friendly.

Finally it is about links TO your site. These need to be on good quality sites which have relevant content to yours. Just exchanging links is only part of the story.

 

 

Our one day course covers:

Getting seen and being found...

Improving and raising your netrep

Search Engines & Directories
The key differences between a search engine and a directory
Explaining search engines and how they work

Search engines - Google, Yahoo, MSN Live, Ask Jeeves, AltaVista, Hotbot,
Directories - Yahoo, Open Directory etc.

How Web Site Design can Impact Search Engine Rankings
Frames, Flash, Java, Dynamic content, Graphics, Links (internal and external)

Keywords
Choosing the right keywords for search engine optimisation (SEO)
Getting the right combinations of words and phrases
Where to place keywords within your site

Meta tags, alt tags, titles, headings etc.

Other SEO Techniques
Forums, blogs, gateway pages, Micro-sites, domain names,
Search Engine Submissions, pay per click, PPC,, pay per click, Ad-sense etc.

How to avoid spamming the search engines (this is important!)

Course fee - £497 + VAT

Included refreshments, lunch manual and your own personal web page*

 

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Practical Workshop - get seen and be found on the web

Mike has designed a one day hands-on experience which will have you live on the Internet developing and improving your own web site presence.

No fluff and science - just straight practical advice and techniques that work. It does not matter what your technical level - you will take away an improved web presence and transferable skills you will use again and again.

As long as you can surf the 'net, type and use a mouse - you will gain a lot from this course.

Do not think this a 'simple' workshop. There will be things for people of all levels and abilities - or your money back.

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"One page on my site went from nowhere to page one of Google in 2 weeks thanks"

Who are the SEO workshops for?

"Get yourself seen on the net" is aimed at trainers, consultants, coaches and other freelance professional that run small businesses and have a limited budget for web development.

To get the most from the workshop you need to have a basic web site or a profile on TrainerBase, LinkedIn or some other network group

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Going beyond jargon

As trainers and consultants we have enough jargon to face on a day to day basis, Mike has been involved with computing since 1980, in that time he has held positions programming computers in a range of languages for business and engineering applications. That said in recent years Mike has hung up his programming gloves and now outsources 90% of his software development. As a trainer and communicator Mike has learnt to share technically complex material without excessive use of computer jargon. So we keep it simple so you can take effective action yourself.

While not a SEO professional, Mike has learnt all the techniques he will share on the programme while developing and raising the presence of both the RapidBI web site and his own professional profile.

So a course run by someone like you that needs the advantage SEO brings without paying a lot of money for the black art.

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"Easy to understand, Mike made it easy and practical"

Dates and locations

Mike is currently identifying a range of venues around the UK and will start the marketing of this "get yourself seen" course in the near future. If you would like to be added to his 'list of interested people' please complete the contact form (left)

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Course contents

Unlock the secrets of simple and straightforward SEO in a day


Objectives:

  • Enhance your web site to improve its effectiveness through SEO.
  • Use a range of methods to attract more, higher quality visitors to your web site.
    Achieve a high ranking with all the major search engines.
  • Learn how to do search engine optimisation for your website.

This SEO course teaches a broad understanding of search engine optimisation


Our approach is different and yet strikingly simple - thinks you will do on the day and take away with you.

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Course Structure

Search Engines & Directories
The key differences between a search engine and a directory
Explaining search engines and how they work

Search engines - Google, Yahoo, MSN Live, Ask Jeeves, AltaVista, Hotbot,
Directories - Yahoo, Open Directory

How Web Site Design can Impact Search Engine Rankings
Frames, Flash, Java, Dynamic content, Graphics, Links (internal and external)

Keywords
Choosing the right keywords for search engine optimisation (SEO)
Getting the right combinations of words and phrases
Where to place keywords within your site
Meta tags, alt tags, titles, headings etc.

Other SEO Techniques
Forums, blogs, gateway pages, Micro-sites, Domain names,
Search Engine Submissions, Pay Per Click, PPC, Ad-sense etc.

How to avoid spamming the search engines

The course will avoid the general use of jargon and 'geek speak' as much as possible, however there is the potential for the discussion to get quite technical. We will make sure that you understand any use of jargon on the day. 

 

Search Engine optimising techniques that will be covered include:

 
  • Domain Name - Short names are easier to remember, but do they add value?
  • Domain Extension - Use .co.uk for UK Country specific traffic
  • Host Location - If your attracting UK business host in the UK.
  • URL Names - include relevant keywords - unique to each page.
  • Navigation Structure - Keep it simple. This is about having a clear marketing message
  • Meta Tags - Title and Description. - Unique detail for each page, related to page content.
  • Page Content - Critical Component.
  • Keyword Visibility - Within visible page Content.
  • Image Alt Tags - Helps with Accessibility.
  • Privacy Policy - Assures trust and confidentiality.
  • Create and submit Articles
  • Find relevant websites within the same market sector or niche and form a link partnership.
  • Submit your web site to relevant or industry related directory's.
  • A link exchange should be formed by utilising relevant keyword Anchor Text.
  • Utilise relevant Social Networks and Forums related to your Market Sector.
  • Utilise Blog sites relevant to your Market Sector.
 

The factors listed are proven Techniques, that will help your site get seen on the web and as a result, increase targeted traffic from achieving good or high ranking search engine positions.And if this looks like 'jargon' to you now, don't worry we will explain it in details and SHOW you how. You will also DO it yourself.

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SEO for Dummies

Ok so we are not dummies, but I wanted to get your attention. SEO does not have to be hard - it should be an integrated part of your marketing activity.  The way you:

  • Write the content of your web site
  • Write your blogs
  • Write articles
  • Reply and interact on forums

The workshop will be hands on practical and during the session you will not only learn a lot of 'new' ideas, you will have the opportunity to actually do some proactive work on your own optimisation of your site or sites which showcase you and your work.

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"Even I took something away from this session, easy to understand"

CM Freelance Trainer (self declared IT illiterate)

Getting found on the web

Being seen on the web is one thing, actually being found on the web is quite another. Half the battle is finding your site in the first page of Google, getting people to click on your page is the second challenge. A page that looks like it has great content helps.

Then when users are on your site they need to stay a while. that is called 'sticky ness' or having a sticky site - a reason for them to stay longer or come back again.

Finally they need to enter into a relationship with you - be it sign up for a newsletter, free report or to actually buy something. Go too fast here and you risk putting buyers off, go too slow and people will go elsewhere.  This is a difficult balance and the strategies you will use will depend on what you and your site has to offer.

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Get to the top of Google and other search engines

Being seen on the web is one thing, being recognised and listed on page one or two of Google is quite another. the techniques we use work. Try searching google for "get seen on the web", "pestle analysis" "critical success factors", "business improvement review" - and on the first or second page you will find the RapidBI page - often near the top! Our easy to use (and often free) techniques can be effectively used by anyone that uses the web. You do not need to be a computer programmer.  However it can and does take time and a carefully planned strategy. On our workshop we will help you build your submission strategy and start the process on the day.

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What is your NetRep?

Net rep stands for interNet Reputation - or what does the internet have to say about you? how do the surfers of the world find and view you?

Every instance your name or something is written or posted on the internet it has an impact on how people see you. Some very famous people cannot manage what others say about them - but they can ensure that the first couple of pages of search results only shoe the world what you want them to know. The simple truth is that the majority of internet and web users rarely go beyond the third page of search results. This is why being near the top of search engines like Google are so important for your NetRep.

Using the simple yet very effective tools on our course Get seen on the web can be the first and most important step or strategy for developing and managing your NetRep.

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Get seen on the web - website optimisation for trainers - right hex



 

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In other words who ever you are — Rapid Business Diagnostics leading to Rapid Business Implementations.

The only real measure of success is success.

 



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