Make the most of social media for marketing

By RapidBI-orig - Last updated: Sunday, January 18, 2009 - Save & Share - 6 Comments

Make the most of social media for marketing

Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy.

You have to be careful about content as each is a slightly different audience, however if you can have more activity with less effort all the better.

Tools like Twitterfeed help take your blog content and put it on Twitter - great to tell the world that you have updated your blog – just don’t do it more than a couple of times a day! – you aim is to inform people not swamp them.

You can use #Hash codes to help filter in or out content – so that you don’t publish personal material on a business feed for example.

There has been some debate about the percentage mix of business and personal tweeting. Many say 70% personal – while others say 20%. me I am in the camp of 20%. My blog and twitter name are clearly business, but you want to know a little about the human behind the business too … right?

Equally if a business twitter, you don’t want a link to a blog for every post – that just looks like and may well be spam. here is my approach – cannot say if it is right – but it is my goal:

What is your approach? Do you integrate these platforms or keep them separate? Why? Share your thoughts here or links to your blog with the answers.

No spam though – I have a rather good capture tool for this!


RapidBI is an organizational effectiveness consultancy based in the UK but working internationally.
© RapidBI & Mike Morrison 2011 - this article/ page is free to copy and use on the condition that an active link back and reference is made to this site and page. Thank you for your understanding and co-operation.

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4 Responses to “Make the most of social media for marketing”

Comment from Leah MacVie
Time November 13, 2009 at 16:01

RT @rapidbi: Make the most of social media marketing #twitter @Jackie_Orme

Comment from Mike
Time October 28, 2010 at 03:00

Interesting blog post: http://rapidbi.com/management/make-the-most-of-social-media-for-marketing/

Comment from Mike
Time October 30, 2010 at 06:00

Reading blog post: http://rapidbi.com/management/make-the-most-of-social-media-for-marketing/

Comment from Delphin DRUELLE
Time April 14, 2012 at 08:07

Make the most of social media for marketing http://t.co/LiooVeE8

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