New consultants using the Creatrix as a leadership development tool

On Wednesday 6 June 2008 at the IoD in London another group undertook training in use of the Innovation Equation developed by Byrd.

The Innovation Equation:

INNOVATION = CREATIVITY x RISK TAKING


is a behavioural based approach. Under the two main components (Creativity and Risk Taking) are seven behavioural drivers. Using these drivers organisational development specialists can identify current and desired culture and map a change plan to enable the organisation to achieve its goals.

The Creatrix is a model derived from the Innovation Equation and helps to identify strengths and weaknesses in culture and individuals behaviour.
There are 8 orientations in the Creatrix profile:

  • Innovator
  • Challenger
  • Sustainer
  • Dreamer

  • Practicalizer
  • Sythesizer
  • Planner
  • Modifier


To find out more visit the Creatrix Innovation site
To engage a certificated Creatrix Consultant

Dr Jacqueline Byrd has used the Creatrix and the Innovation Equation in her book – The Innovative Leader

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Mike Morrison is director of RapidBI, an organizational effectiveness consultancy. He has been involved in HR, OD and strategic development for over 20 years. He can be contacted via www.rapidbi.com/

© This article is copyright RapidBI 2006 – 2008 – it may be copied providing the authors are credited, and direct links maintained

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