Stop Start Continue Change – a Management and facilitation Model

The Stop – Start – Continue – Change four step change model is a simple yet often overlooked organizational and individual development tool. Suitable for a wide range of applications including individual, team and organisational, the SSCC model provides a valuable facilitation framework.

For a facilitated team activity simply:

  1. Get four pieces of flip chart paper and label them Stop Start Continue and Change
  2. Next then ask your participants to work in four small groups:
  3. First group brainstorms answers to the question: “In order to (increase revenue by xx USD/GBP/EU, solve this issue, etc.), what do we need to STOP doing?”
  4. Second group does it with “In order to (increase revenue by xx USD/GBP/EU, solve this issue, have a better product etc..), what do we need to START doing?
  5. Third group brainstorms this one: “To (increase revenue, cut costs, solve this issue, have a better product etc..) what do we need to CONTINUE doing? Hint: Brainstorm about what’s working really well.
  6. Fourth group brainstorms this one: “To (raise revenue, cut costs, solve this issue, have a better product etc..) what do we need to CHANGE what we are doing? Hint: Brainstorm and capture feedback from staff and customers about what would be better if changes.
  7. Then rotate everybody around so that everyone gets a chance to give each question their best shot. Now you summarise all the points, assign a financial impact to each point that’s been raised, make it all into a report that says exactly what you will do (lay someone off? cut a program?) if your stuff doesn’t work.

The Stop start continue change model is a simple yet effective model for organisational change, as well as for individual change. It is best used as a facilitation technique.

The Stop start continue change (SSCC) model works well in association with the PRIMO-F model or many other organizational development or individual development methodologies

For more information on this please visit our Stop Start Continue Change page or our main change management or articles pages


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Mike Morrison is director of RapidBI, an organisational effectiveness consultancy. He has been involved in HR, OD and strategic development for over 20 years. He can be contacted via www.rapidbi.com/

© This article is copyright RapidBI 2006 – 2008 – it may be copied providing the authors are credited, and direct links maintained


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