SWOT Analysis Template
Ready to use and apply SWOT Analysis templates. To complement our main – SWOT analysis page.
This page contains a variety of SWOT analysis templates for you to use.
To save you the effort of copying and pasting from this site, visit our Resource Zone where these SWOT analysis templates can be downloaded.
Please visit regularly as we add new material all the time.
SWOT Analysis Template / Worksheet 1 – Try our business SWOT analysis tool
SWOT Analysis on ____________________ (organization name or product/ service/ project) Company/ organization Background/ situation ____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ (usual business partners, relationships, channels to market, assumptions etc…) Date PESTLE completed ____________________ Date of SWOT Analysis ____________________ ____________________v | |||
INTERNAL | |||
Under each of the PRIMO-F factors list the relevant strengths and weaknesses. List the Opportunities and threats from your PESTLE analysis below. Then considering the combination of these factors generate some options or alternative strategies for action. | Strengths (PRIMO-F)
| Weaknesses (PRIMO-F)
| |
E X T E R N A L | Opportunities
| SO Alternatives / Strategies
| WO Alternatives / Strategies
|
Threats
| ST Alternatives / Strategies
| WT Alternatives / Strategies
|
Try our business SWOT analysis tool for free NOW – Or return to our main SWOT analysis page
SWOT Analysis Template / Worksheet 2
SWOT Analysis on ____________________ (organization name or product/ service/ project) Company/ organization Background/ situation _____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ (usual business partners, relationships, channels to market, assumptions etc…) Date PESTLE completed ____________________ Date of SWOT Analysis ____________________v | |||
INTERNAL | |||
Under each of the PRIMO-F factors list the relevant strengths and weaknesses. List the Opportunities and threats from your PESTLE analysis below. Then considering the combination of these factors generate some options or alternative strategies for action. | Strengths | Weaknesses | |
E X T E R N A L | Opportunities | SO Alternatives / Strategies | WO Alternatives / Strategies |
Threats | ST Alternatives / Strategies | WT Alternatives / Strategies |
Try our business SWOT analysis tool for free NOW – Or return to our main SWOT analysis page
SWOT Analysis Template / Worksheet 3
SWOT analysis – Strengths, Weaknesses, Opportunities and threats | |||
Date | |||
Company/ Department name | |||
Internal Factors | |||
Our Strengths | Ways to exploit | Our Weaknesses | Ways to reduce |
External factors | |||
Our Opportunities | Ways to exploit | Our Threats | Ways to reduce |
Try our business SWOT analysis tool for free NOW – Or return to our main SWOT analysis page
SWOT Analysis Template / Worksheet 4 – Matrix
Below is an analysis matrix that may help you to assess your competitors’ competencies against those of your company, with respect to Critical Success Factors. These become your Strengths and weaknesses:
The list of activities provided is a general guide covering the main areas of an organization, and should serve as a checklist only.
You may substitute the specific Critical Success Factors and ranking from your previous analysis to provide a more accurate evaluation.
Analysis matrix to assess your competitors’ competencies against those of your company.
Your performance rating against your competition | |||||
Much Worse | Worse | Equal | Better | Much Better | |
People and Organization | |||||
Visionary capable leadership | |||||
Dedicated employees | |||||
Entrepreneurial orientation | |||||
Flexible/responsive | |||||
Resources | |||||
Innovation | |||||
Marketing | |||||
Company reputation | |||||
Market share | |||||
Quality reputation | |||||
Service reputation | |||||
Manufacturing costs | |||||
Distribution costs | |||||
Promotion effectiveness | |||||
Sales force effectiveness | |||||
R&D and innovation | |||||
Geographical coverage | |||||
Operations | |||||
Economies of scale | |||||
Capacity | |||||
Able, dedicated workforce | |||||
Ability to deliver on time | |||||
Technical manufacturing skill | |||||
Finance | |||||
Financial stability | |||||
Facilities | |||||
Cost/availability of capital | |||||
Profitability | |||||
Try our business SWOT analysis tool – Or return to our main SWOT analysis page
SWOT Analysis Template:
Opportunities/Threats Analysis:
Following is an analysis matrix that may be helpful in assessing threats and opportunities relevant to your business or market segment.
The list of threats and opportunities provided is a general guide covering some common examples to consider, and should serve as a checklist only. You will want to substitute the specific threats you identified in your Competitive Forces Analysis to provide a more accurate evaluation.
Keep in mind that what may be perceived as a threat to one competitor may be an opportunity to another. For example, lowering of entry barriers would be a threat to established competitors but an opportunity for new entrants. Also remember that market opportunities often are available for only a limited time. Failure to pursue an opportunity quickly may result in a competitor gaining a strong foothold, which may be difficult to displace.
Threat | Magnitude | |||
Very Small | Small | Large | Very Large | |
Reactions from existing competition | ||||
New competitors likely to enter | ||||
Competition by vertical integration | ||||
Channel co-operators being competing | ||||
Decreased entry costs | ||||
Price/promotion war | ||||
Change in consumer tastes and values | ||||
Increasing power of buyers | ||||
Increasing segmentation | ||||
Technological change | ||||
Material availability and supplier prices | ||||
Economic stagnation | ||||
Inflation | ||||
Regulatory changes | ||||
Foreign exchange fluctuation | ||||
Political/social changes | ||||
Environmental pollution | ||||
Take-over/merge |
Try our business SWOT analysis tool for free NOW – Or return to our main SWOT analysis page
Application of a SWOT analysis Template
Business and Market Segment Opportunities:
Opportunity | Magnitude | |||
Very Small | Small | Large | Very Large | |
Merger | ||||
Technological change | ||||
Political, economic or social trends | ||||
Size of market | ||||
Growth of market | ||||
Unfulfilled customer needs | ||||
Gaps in existing product positions | ||||
Market not segmented | ||||
High margins | ||||
Few or weak competitors | ||||
Stable price structure | ||||
Vulnerability to entry | ||||
Low entry cost | ||||
Low exit barriers | ||||
High response to sales, advertising, promotion | ||||
Transfer cost experience | ||||
Low investment | ||||
Low risk | ||||
Matches our strength | ||||
Try our business SWOT analysis tool for free NOW – Or return to our main SWOT analysis page
What is a SWOT analysis?
When undertaking a traditional strategic planning process, debating future direction, or assessing existing opportunities for the organization, a board or management team can rely on a SWOT analysis for help. During the analysis, the team lists and assesses the organization’s Strengths, Weaknesses, Opportunities, and Threats. Each of these controlling forces prompts the team to consider factors that might easily be overlooked as it shapes the future of the organization.
This process provides insights to the organization’s internal and external positioning, examining internal and external elements that must be factored into future decision making. It prohibits the organization from becoming too insular and functioning without proper feedback.
When to Use The BIR SWOT analysis tool:
- Conduct a SWOT analysis on your company.
- Conduct a SWOT analysis on your product
- Conduct a SWOT analysis on your services
- Conduct a SWOT analysis on yourself.
- Conduct a SWOT analysis on your web site.
- Conduct a SWOT analysis on your intranet site.
- Conduct a SWOT analysis on your competitors.
- Offer a SWOT analysis to your current clients.
- Offer a SWOT analysis to your current customers.
Note
“Management tools can help to better understand particular aspects of an organization or its environment. For the following step – the analysis of insights provided by the models – however, there is no model. Management models are effective only if their users are able to realize connections and gaps and to draw appropriate conclusions.” – Dagmar Recklies
SWOT is sometimes knows as a TOWS analysis or a TOWS review
For a complete Internal SWot, look at our Business Improvement Review or access the limited function free version here
Find out more about our proven diagnostic tools:
Have you also seen our PESTLE, Need to develop CSF’s?, Need to write SMART objectives? or CSR (Corporate Social Responsibility) pages. Your feedback and comments are welcome.
This page has been developed by Mike Morrison – Principle consultant at RapidBI. You are free to use any of the SWOT tools on this page, however if you wish to use this page on a web site please credit us and link to our home page keeping all links intact.
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swot analysis says
26/12/2011 at 10:50Good swot analysis example! Interesting one
PASSELAIGUE says
28/08/2011 at 02:48SWOT analysis templates
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