swotanalysistemplates

SWOT Analysis Template

To complement our main – SWOT analysis page This page contains a variety of SWOT analysis templates for you to use.

To save you the effort of copying and pasting from this site, visit our Resource Zone where these SWOT analysis templates can be downloaded.

Please visit regularly as we add new material all the time.

SWOT Analysis Template/ Worksheet - Try our business SWOT analysis tool

SWOT Analysis on ____________________ (organization name or product/ service/ project) 

Company/ organization Background/ situation ____________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

(usual business partners, relationships, channels to market, assumptions etc…)

Date PESTLE completed ____________________

Date of SWOT Analysis  ____________________  ____________________v

INTERNAL
Under each of the PRIMO-F factors list the relevant strengths and weaknesses. 

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths (PRIMO-F)  

  • People
  • ___________________
  • ___________________
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  • Resources
  • ___________________
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  • Innovation & Ideas
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  • Marketing
  • ___________________
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  • Operations
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  • Finance
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Weaknesses (PRIMO-F)  

  • People
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Resources
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Innovation & Ideas
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Marketing
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Operations
  • ___________________
  • ___________________
  • ___________________
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  • Finance
  • ___________________
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E
X
T
E
R
N
A
L
Opportunities  

  • ___________________
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SO Alternatives / Strategies  

  • ___________________
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WO Alternatives / Strategies  

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Threats  

  • ___________________
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ST Alternatives / Strategies  

  • ___________________
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WT Alternatives / Strategies  

  • ___________________
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  • ___________________

Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

SWOT Analysis Template / Worksheet 2

SWOT Analysis on ____________________ (organization name or product/ service/ project) 

Company/ organization Background/ situation _____________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

(usual business partners, relationships, channels to market, assumptions etc…)

Date PESTLE completed ____________________

Date of SWOT Analysis  ____________________v

INTERNAL
Under each of the PRIMO-F factors list the relevant strengths and weaknesses. 

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths  

Weaknesses  

E
X
T
E
R
N
A
L
Opportunities  

SO Alternatives / Strategies WO Alternatives / Strategies
Threats ST Alternatives / Strategies  

WT Alternatives / Strategies

Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

SWOT Analysis Template / Worksheet 3

SWOT analysis – Strengths, Weaknesses, Opportunities and threats
Date
Company/ Department name
Internal Factors
Our Strengths Ways to exploit Our Weaknesses Ways to reduce
External factors
Our Opportunities

 

 

Ways to exploit Our Threats  

Ways to reduce

Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

Template / Worksheet 4 - SWOT Analysis Matrix
Below is an analysis matrix that may help you to assess your competitors’ competencies against those of your company, with respect to Critical Success Factors. These become your Strengths and weaknesses:

The list of activities provided is a general guide covering the main areas of an organization, and should serve as a checklist only.

You may substitute the specific Critical Success Factors and ranking from your previous analysis to provide a more accurate evaluation.

Analysis matrix to assess your competitors’ competencies against those of your company.

Your performance rating against your competition
Much Worse
Worse
Equal
Better
Much Better
People and Organization
Visionary capable leadership
Dedicated employees
Entrepreneurial orientation
Flexible/responsive
 

 

Resources
 

 

 

 

 

 

 

 

Innovation
 

 

 

 

 

 

Marketing
Company reputation
Market share
Quality reputation
Service reputation
Manufacturing costs
Distribution costs
Promotion effectiveness
Sales force effectiveness
R&D and innovation
Geographical coverage
 

 

 

 

Operations
Economies of scale
Capacity
Able, dedicated workforce
Ability to deliver on time
Technical manufacturing skill
Finance
Financial stability
Facilities
Cost/availability of capital
Profitability
 

 

 

 

Try our business SWOT analysis toolOr return to our main SWOT analysis page

SWOT Analysis:

Opportunities/Threats Analysis:
Following is an analysis matrix that may be helpful in assessing threats and opportunities relevant to your business or market segment.

The list of threats and opportunities provided is a general guide covering some common examples to consider, and should serve as a checklist only. You will want to substitute the specific threats you identified in your Competitive Forces Analysis to provide a more accurate evaluation.

Keep in mind that what may be perceived as a threat to one competitor may be an opportunity to another. For example, lowering of entry barriers would be a threat to established competitors but an opportunity for new entrants. Also remember that market opportunities often are available for only a limited time. Failure to pursue an opportunity quickly may result in a competitor gaining a strong foothold, which may be difficult to displace.

Threat
Magnitude
Very Small Small Large Very Large
Reactions from existing competition
New competitors likely to enter
Competition by vertical integration
Channel co-operators being competing
Decreased entry costs
Price/promotion war
Change in consumer tastes and values
Increasing power of buyers
Increasing segmentation
Technological change
Material availability and supplier prices
Economic stagnation
Inflation
Regulatory changes
Foreign exchange fluctuation
Political/social changes
Environmental pollution
Take-over/merge

Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

Application of a SWOT analysis

Business and Market Segment Opportunities:

Opportunity
Magnitude
Very Small Small Large Very Large
Merger
Technological change
Political, economic or social trends
Size of market
Growth of market
Unfulfilled customer needs
Gaps in existing product positions
Market not segmented
High margins
Few or weak competitors
Stable price structure
Vulnerability to entry
Low entry cost
Low exit barriers
High response to sales, advertising, promotion
Transfer cost experience
Low investment
Low risk
Matches our strength
 

 


Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

What is a SWOT analysis?

When undertaking a traditional strategic planning process, debating future direction, or assessing existing opportunities for the organization, a board or management team can rely on a SWOT analysis for help. During the analysis, the team lists and assesses the organization’s Strengths, Weaknesses, Opportunities, and Threats. Each of these controlling forces prompts the team to consider factors that might easily be overlooked as it shapes the future of the organization.

This process provides insights to the organization’s internal and external positioning, examining internal and external elements that must be factored into future decision making. It prohibits the organization from becoming too insular and functioning without proper feedback.

When to Use The BIR SWOT analysis tool:

  • Conduct a SWOT analysis on your company.
  • Conduct a SWOT analysis on your product
  • Conduct a SWOT analysis on your services
  • Conduct a SWOT analysis on yourself.
  • Conduct a SWOT analysis on your web site.
  • Conduct a SWOT analysis on your intranet site.
  • Conduct a SWOT analysis on your competitors.
  • Offer a SWOT analysis to your current clients.
  • Offer a SWOT analysis to your current customers.

Note

“Management tools can help to better understand particular aspects of an organization or its environment. For the following step – the analysis of insights provided by the models – however, there is no model. Management models are effective only if their users are able to realize connections and gaps and to draw appropriate conclusions.” – Dagmar Recklies

SWOT is sometimes knows as a TOWS analysis or a TOWS review

For a complete Internal SWot, look at our Business Improvement Review or access the limited function free version here

Find out more about our proven diagnostic tools:

Take the BIR for free - our sample SWOT analysis tool
The Business Improvement Review - A strategic, holistic business review The Business Improvement Review for SME's The BIR-HR a diagnostic SWOT tool for use in larger organisations by HR & OD teams

Have you also seen our PESTLE, Need to develop CSF’s?, Need to write SMART objectives? or CSR (Corporate Social Responsibility) pages. Your feedback and comments are welcome.

This page has been developed by Mike Morrison – Principle consultant at RapidBI.  You are free to use any of the SWOT tools on this page, however if you wish to use this page on a web site please credit us and link to our home page keeping all links intact.

Coming soon our long awaited Ebook on SWOT and how to do a SWOT analysis, including case studies, sample templates and example questions.

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  1. Featured post from @rapidbi blog- http://rapidbi.com/swotanalysistemplates/

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