Twitter as a marketing & CRM tool

Twitter: your CRM & marketing channel

Its about more than just followers…

Over the past 12 months in my twitter contributions I have often included tips to help those involved in using twitter for their business (marketing). I often get requests to publish a full set – so here is a list of my current thinking about using twitter as a tool for building relationships for future business. In no particular order (other than alphabetical)…

  1. Add value – share interesting or useful info, blogs etc
  2. Add good description & link for something that would be too short in a post
  3. ALWAYS keep it clean & professional
  4. ALWAYS professional NEVER personal unless it is praise or thanks 
  5. As far as getting followers goes; I find just being friendly and helpful does wonders. And of course shared interests help to.
  6. Be honest. Have fun. Don’t try to sell anything.
  7. Big followers – does not mean many listeners – the RTs tell that story
  8. Change your BIO regularly
  9. Change your twitter habits – make sure you don’t include links in most of your tweets, some tools treat this as spam & unfollow
  10. contribute positively to conversations going on inside twitter
  11. Don’t follow more people than you can handle. If you’ve got too much going on, you miss a lot of the good stuff.
  12. Don’t expect Twitter to deliver revenue alone, it is only ONE element of the strategy
  13. Efficient is the key to Twitter. short & sweet. Basically, get right to the point.
  14. Even an attentive follower won’t read all your messages
  15. Follow people who are in your field or area of interest
  16. Follow the advice of people that have demonstrated competence – not think they know how to…
  17. Frequent Twitter updates demand desktop or server side clients
  18. funny, informative and catchy: choose two.
  19. Getting followers is not a right its a privilege
  20. Give – don’t take
  21. Have an avatar (picture) of your face or company logo
  22. Help promote the dreams of other people, and they may return the favour
  23. If someone RT re-Tweets a message – send them a thank you
  24. If you are going to auto DM only send a welcome message
  25. If you post info of any kind, leave plenty of room for retweeting
  26. In marketing messages use appropriate keywords
  27. Interact and communicate with others, it’s a social media tool, so be social
  28. Its not the number of followers but the number of Re-Tweets you get
  29. Join the conversation, there are too many blog promoters on twitter who just broadcast. Learn @ and start networking :)
  30. Keep it short ;-)
  31. Keep your Twitter updated and the followers will come. Stay up-to-date and you will reap the benefits.
  32. Learn what people care about
  33. Limit what you automate
  34. Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term.
  35. Make sure your BIO is up to date and human
  36. Make use of other Twitter tools to make the most of Twitter (and so it doesn’t suck up all your time)
  37. NEVER DM a request to follow you on another social networking site ie FaceBook
  38. NEVER DM or tweet a MLM program
  39. NEVER DM or tweet a traffic follower program
  40. NEVER sign up to any of the Twitter ad services-it undermines your position
  41. NEVER tweet when drunk, angry or think you have just won the lottery!
  42. NEVER tweet cat or baby anecdotes!
  43. Occasionally ask people to RT a post, if you ask every time they wont
  44. Only @ people you know – & only with a link if invited, otherwise its SPAM!
  45. Only promote your services less than once every 10-20 tweets
  46. ONLY use a DM for personal messages or if you must to welcome a follower
  47. Open up a bit.ly account for short URLs
  48. Please report (@spam) unfollow & Block Twitter Spammers
  49. Remember what you tweet is around for ever!
  50. Rerunning tweets occasionally is a good idea
  51. Respect the people you follow. Be interesting. Listen first, tweet second. Never waste words
  52. Set your wallpaper to promote your message
  53. Share interesting resources, not just what you ate for lunch. Twitter often, and use it to test potential blog topics.
  54. Share links, share ideas, ask questions, answer questions anything but what are you doing? unless it’s really interesting
  55. Share links. share insights and trends, things that are new or timely/current. Be personal. Don’t link only to yourself
  56. Share thoughts and links from others (RT)
  57. Share thoughts more than actions: Identi.ca will kill Twitter vs. I’m going to the toilet
  58. Stop thinking that twitter is pointless and just try it. It’s all about community reach out and be a part of it
  59. Thank people who re-tweet you. Either DM, @ reply, or re-tweet something of theirs
  60. Think before you hit send. 140 characters have the power to help, heal or be miss-understood
  61. This often goes unsaid, but I would suggest not having twitter open while writing. It can become very distracting
  62. This was my problem at first, I just lurked. Get active and follow others. Great tool for tossing around ideas.
  63. Treat followers with respect & courtesy & every now & then thank them
  64. Tweet real stuff – highs and lows
  65. Tweet regularly – at least 4 times a day
  66. Tweet to show you are human
  67. Tweet to show you are more than a marketing machine
  68. Tweet what you read on others blogs
  69. Twitter about stuff that has to do with your blog, but also Twitter stuff that has nothing to do with your blog
  70. Twitter is not an IM service-keep private discussions short
  71. Use a # in front of #keywords
  72. Use an username as short as possible so you can twit more
  73. Use favourites to save and show brand/product testimonials
  74. Use travel time to tweet & read tweets on smartphones
  75. Use twitpic or other photo services occasionally
  76. Use Twitter to meet up with your new contacts
  77. Use twitterfeed. Instant feedback from readers is the best part of Twitter. Listen to others; engage them; have a conversation
  78. Want more followers? Re-tweet the good stuff you find
  79. When you have over 100 friends use tweetdeck or Seesmic to help you to manage
  80. Work on building a relationship-not pushing message to people
  81. Write each word like it matters, because it does
  82. You don’t have to follow everyone, only those of interest

Remember Twitter is not a silver bullet – or the universal hammer, it is but one tool in our communication toolbox. Done well and Twitter can be a key part of your communication strategy – do it wrong and it can undermine all of your marketing and brand development activity.

Twitter is not just for marketing – it is for learning, so make sure that you learn from others and they can learn from you. For twitter to work as a training, learning or CRM tool, people need to trust you and what you put out. As a big brand it can me all about me-me-me, however as a small business, we must be part of a community, we must respect others share the ideas of others and re-tweet their messages and blogs. Its about collaboration and win/ win. Those that only tweet their own messages will soon lose readership.

Readership is not just about followers – its the people that read and act on your messages.

From my experience I have people I am not connected to RT my messages and blog entries, so they must read the streams or use the search rather than just follow. Indeed once someone has over 200 followers, especially if they are active contributers to the twitter stream, it will be impossible to look at what they put out – so we must make it interesting and engaging that they keep looking at our material.

What are you favourite tips – share them below


Management and Leadership development are importent to you and of course to the team here at RapidBI. We hope you find this information valuable, if you do please tweet or facebook like this page. Thanks

Check Out Mike Morrison's Book on Organizational Development – Theory and Practice, for tools and tips on developing organizations, managers and leaders on Amazon and Kindle

Read more management articles from the team


 

Related Posts Plugin for WordPress, Blogger...
About Mike Morrison

Mike Morrison is a consultant and change agent specialising in developing skills in senior people to increase organizational performance.
Mike is also founder & director of RapidBI, an organizational effectiveness consultancy.

Comments

  1. Carole Currie says:

    RT @thebitgirl: RT @FallowfieldsUK Seriously useful RT @rapidbi: Twitter as CRM & mktg tool 4 small businesses Exce …

  2. Read thru this list….RT:@dlloydthemlmpro Twitter as a marketing & CRM tool » RapidBI-Mgt, Leadership …

  3. Reading: Twitter: your CRM & marketing channel

  4. Twitter as a marketing & CRM tool » RapidBI-Mgt, Leadership, Business Improvement Articles: Sin Descripción

  5. RT @thebitgir RT @FallowfieldsUK Seriously useful RT @rapidbi Twitter as CRM & mktg tool 4 small business

  6. RT @rapidbi: Twitter as a marketing tool:

  7. Excellent overview – thanks for sharing RT @rapidbi: Twitter as a marketing tool:

  8. RT @IrunNewbury: RT @RapidBI Twitter as a marketing tool

  9. Using Twitter as a great resource for marketing – Its about more than just followers.

Trackbacks

  1. Twitter Comment


    New blog from friend Twitter as a marketing & CRM tool [link to post] I hope it is useful

    Posted using Chat Catcher

  2. Twitter Comment


    New Blog post: Twitter as a marketing & CRM tool: Tips to help those involved in using twitter for their business. … [link to post]

    Posted using Chat Catcher

  3. Twitter Comment


    RT @247tweet: Twitter as a marketing & CRM tool: Tips to help those involved in using twitter for their business. … [link to post]

    Posted using Chat Catcher

  4. Twitter Comment


    New blog post 80+ tips for using twitter in business [link to post] (via @rapidbi)

    Posted using Chat Catcher

  5. Twitter Comment


    RT@rapidbi Twitter as a marketing & CRM tool: Tips to help those involved in using twitter for their business. Some… [link to post]

    Posted using Chat Catcher

  6. steelcitym (James Biggin) says:

    Twitter Comment

    RT @garygorman RT@rapidbi Twitter as marketing & CRM tool: Tips to help those using twitter for business. [link to post]

    Posted using Chat Catcher

  7. sthomas_eea (Stephanie R Thomas) says:

    Twitter Comment


    RT @rapidbi: New blog post 80+ tips for using twitter in business [link to post]

    Posted using Chat Catcher

  8. tpviews (Twine Prode) says:

    Twitter Comment

    New blog post 80+ tips for using twitter in business [link to post] (via @rapidbi):

    Posted using Chat Catcher

  9. darrencockburn (Darren Cockburn) says:

    Twitter Comment

    New blog from friend Twitter as a marketing & CRM tool [link to post] I hope it is useful (via @neilryder)

    Posted using Chat Catcher

  10. Twitter Comment


    @rapidbi I can see what you were doing over Christmas – creating your list of twitter dos and don’ts :) [link to post]

    Posted using Chat Catcher

  11. Twitter Comment


    RT @rapidbi: Twitter as a CRM and marketing tool for small businesses [link to post] #sme Excellent advice.

    Posted using Chat Catcher

  12. Twitter Comment


    RT @rapidbi: Twitter as a CRM and marketing tool for small businesses [link to post] #sme Excellent advice. (via @LAHornbogen)

    Posted using Chat Catcher

  13. Twitter Comment


    Seriously useful RT @LAHornbogen: RT @rapidbi: Twitter as CRM & mktg tool 4 small businesses [link to post] Excellent advice.

    Posted using Chat Catcher

  14. Twitter Comment


    RT @FallowfieldsUK Seriously useful RT @rapidbi: Twitter as CRM & mktg tool 4 small businesses [link to post] Excellent advice.

    Posted using Chat Catcher

  15. Twitter Comment


    @rapidbi thank you – May 2010 bring you the success you desire

    Posted using Chat Catcher

  16. Twitter Comment


    Reading: Twitter: your CRM & marketing channel [link to post]

    Posted using Chat Catcher

  17. Twitter Comment


    RT @thebitgir RT @FallowfieldsUK Seriously useful RT @rapidbi Twitter as CRM & mktg tool 4 small business [link to post]

    Posted using Chat Catcher

  18. HelsbyArms (Carole Currie) says:

    Twitter Comment


    RT @thebitgirl: RT @FallowfieldsUK Seriously useful RT @rapidbi: Twitter as CRM & mktg tool 4 small businesses [link to post] Exce …

    Posted using Chat Catcher

  19. Twitter Comment


    Excellent overview – thanks for sharing RT @rapidbi: Twitter as a marketing tool: [link to post]

    Posted using Chat Catcher

  20. Twitter Comment


    RT @rapidbi: Twitter as a marketing tool: [link to post]

    Posted using Chat Catcher

  21. Twitter Comment


    RT @RapidBI [link to post] Twitter as a marketing tool

    Posted using Chat Catcher

  22. Twitter Comment


    RT @IrunNewbury: RT @RapidBI [link to post] Twitter as a marketing tool

    Posted using Chat Catcher

  23. Maria McLean says:

    Like this list of do's and dont's for Twitter, sensible information for once.

  24. homehunts says:

    RT @VarChick: Like this list of do's and dont's for Twitter, sensible information for once.

  25. homehunts (homehunts) says:

    Twitter Comment


    RT @VarChick: Like this list of do’s and dont’s for Twitter, sensible information for once. [link to post]

    Posted using Chat Catcher

  26. Burger Davis SIR says:

    RT @VarChick: Like this list of do's and dont's for Twitter, sensible information for once.

  27. Twitter Comment


    Like this list of do’s and dont’s for Twitter, sensible information for once. [link to post]

    Posted using Chat Catcher

  28. Blog article – Twitter as a marketing & CRM tool

Speak Your Mind

css.php