Marketing and SEO for training providers

So you have decided to run a training company, you have identified what it is you want to train and in what sector (see porter five forces ). Now all you need to do first tell the world you exist...wrongMarketing is as important part of running a business as delivering the product or closing the sale. How can you close a sale or deliver a product if people don't know you are there?Some would argue that you need to follow: Top 6 ways to market Training Services 1. Build a … [Read more...]

PESTLE Analysis for Schools or Education

A PESTLE analysis is a tool that can provide prompts to the governors, management and staff involved in the analysis of the changes in the school's environment that could impact future finance, planning and management decisions. It can enable them carry out a more comprehensive analysis.   A PESTLE is usually used in commercial organisations as a part of the strategic development of a business and marketing plan, however a PESTLE analysis can be used as part of identifying the opportunities and … [Read more...]

When interviewing goes beyond HR and the Line Manager

Many organizations are starting to explore a new approach to improving retention through participative selection. There is a belief that when staff are involved in the recruitment decision they are more likely to support the new staff member, and as a consequence retention is improved.Many local authorities have been doing this for some time with mixed results. For the process to be meaningful (and legal) each person must be selected or rejected on defined criteria.  This makes employee … [Read more...]

Going Freelance – So you want to go independent?

Starting out in freelance training - What does it take to be successful? Overview This document is not meant to be a complete how to guide for those wishing to start a consultancy business.  It's purpose is to ask some of the questions and show some information that many other sources fail to do. Introduction to going freelance Many trainers, developers, coaches and facilitators occasionally get the urge to jump ship and do their own thing.  So what is the difference between those that … [Read more...]

Why to use Twitter as a business marketing tool

Why to use Twitter as a business marketing tool Use a new tools in the market as a key strategy? - you must be mad! In a changing economy, it might seem wrong to experiment with mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 800 million active users, while estimates place Twitter (which twitter doesn't disclose such figures) at around 5 million users. ** update Dec 2011 - Facebook is now 800+ active users and Twitter … [Read more...]

Business Coaching – Developing Motivational Speakers

Coaching Motivational Presenters By Mike Morrison   Introduction I received a phone call asking if I was available to coach a pair of TV personalities preparing to deliver a high profile motivational seminar.The pair had been asked to run an event together and the rehearsals were not being as successful as they had hoped.Let's get to know the clients:He had been a presenter on terrestrial TV for some time and a motivational speaker, he was very successful. Let's call him … [Read more...]

Ansoff matrix – product -v- market grid

Introduction to the Ansoff matrixThe Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.Ansoff's product/ market matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets.The traditional four box grid or matrix Ansoff modelAlternative Ansoff style matrixA revised version of the Ansoff matrix featuring a 3x3 or nine box grid or matrix.History - The … [Read more...]

Action Learning & Action Learning Sets – Reg Revans

Action Learning & Action Learning Sets Introduction to Action learning So what is Action Learning? A definition of Action Learning Action Learning Set Who is in it? A 'Set' Meeting Action Learning Projects Participating in an Action Learning Set Structuring your timeIntroduction to Action learningWhen devising a management development programme, it is important to ensure that participants are not only 'taught' or trained, but that they have an opportunity to put learning into action. … [Read more...]

Management and leadership skills: What is the difference?

 As our organizations change and adapt so must the people running them - our managers and leaders. In the past, many organizations have neglected to develop and train this group, letting most find their own way to their own unique management or leadership style.The best organizations know that consistency is the name of the game for continued success. At the same time there has been much debate about methodologies - to train or to develop; to feed or to grow.I would define the difference … [Read more...]

IM in business – performance enhancement or distractor?

Have you been pinged? Instant Messagingn (IM) inside business has ballooned at an ever increasing rate - but does this enable or disable performance?IM or Instant Messaging used to be the domain of MSN , Yahoo and other internet based messaging systems, but increasingly organizations are installing systems internally. What is Instant messaging? IM is a person to person message system - you can see if a person is on line or not and send a message live to their  desk "PING!" The flashing … [Read more...]

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