Looking at the wrong LinkedIn metrics? Are you guilty of looking and focusing on inefficient LinkedIn metrics? There are some an old sayings, Just because you can measure something, does not mean you should. And What gets measured gets done. Looking at the wrong LinkedIn metrics? Why do we focus on some metrics and not others? Dowe look at the right or wrong LinkedIn metrics? I was at a networking event recently and the talk was about LinkedIn Posts/ articles and … [Read more...] about The Insanity of looking at the “wrong” LinkedIn metrics on articles
In a previous RapidBI article we discussed the effectiveness of Twitter in terms of marketing for SMEs. However, it is far from being the only social media tool that you can use to reach your online audiences. Facebook Canvas was introduced a year ago to allow companies, including SMEs, to establish their marketing presence on the social media platform in a new way. What is Facebook Canvas? At first glance, a Facebook Canvas advertisement resembles a standard ad on the social media site. … [Read more...] about Using Facebook Canvas as a Marketing Tool for SMEs
Make the most of social media for marketing Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy? Is your approached integrated or haphazard? Did you know that you can feed your blog posts to your twitter account or face book etc? You have to be careful about content as each is a slightly different audience, however if you can have more activity with less effort all the better. Tools like Twitterfeed help take your blog … [Read more...] about make-the-most-of-social-media-for-marketing
We have all come across the following marketing strategies (in one shape or form): Minute to win it Elevator pitch Get your point over in 30 seconds or less All of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to: ReTweet or post your message Be interested enough to proactivly find out more about … [Read more...] about Centurion pitch – the key to success in social marketing?
For many of us our LinkedIn profile is our CV or resume. Can you trust a LinkedIn profile? We need people to trust what we have on the screen. It's our sales page. Unfortunately some people seem to treat it as a game of the worst kind. Our Skills One of the features that LinkedIn have introduced is skills endorsements. These can only be given by first connections. That is people that 'know us'. They are supposed to be endorsements that we can do certain things or that we know about certain … [Read more...] about Can you trust a LinkedIn profile? Will recruiters trust yours?
What is the purpose of LinkedIn? Many will say that LinkedIn doesn't work. They do not get jobs through it. As a consultant they do not get work through it. They also say that LinkedIn cannot be used for raising your profile to increase job or consulting prospects. Why do they say that? Simple, they have a profile and expect work to come to them. Worse, they have a basic headline only profile that gives NO INFORMATION. Having the profile is much like having a product. Getting it on the shelf in … [Read more...] about Purpose of LinkedIn – Ninja tips to raise your profile increasing prospects #hrblog
Are you getting the most out of LinkedIn? Are you a recent graduate or job hunter? New to the world of work? Here are some top tips to help you get the most out of LinkedIn Getting the most out of LinkedIn can be hard and sometimes scary. You do have a profile on Linkedin...right? Are you getting the most out of LinkedIn and your profile there? Job sites LinkedIn like most "job sites" will not work for you, you need to make it work. It's a tool, not a service which will feed you jobs on a … [Read more...] about Top tips for you on getting the most out of LinkedIn for Graduates
There is change, and there is change. LinkedIn or LinkedOut – the social game changer. Recent changes will change the social landscape - and not for the better. Go back 10 years and Myspace rules the social media world. Yahoo led the field in groups and communities. Linkedin was new, Facebook was a newborn. Twitter was the twinkle in someone’s eye. People who wanted to look for work online used Monster.com or CareerBuilder.com. Things change. But one change that started less than 1 year ago … [Read more...] about LinkedIn or LinkedOut – the social game changer – The 800000 missing communities – where are they?
The CIPD have recently published an infographic on the use of social media at work. The graphic is based on some research they have completed looking at our usage (or not) of these powerful collaboration tools. What is interesting to me is that 61% of employers that responded to the survey do not use any form of collaborative or social platform within the business. From experience I know that even the firms that have them are struggling to make them work, but when they are used, they … [Read more...] about Social media in HR Infographic
Do you believe that taking notes using a laptop or keyboard in learning events helps you learn better? Well research published in Psychological Science suggests not. The authors Mueller and Oppenheimer conducted memory research after a self realisation that taking notes in different ways had a very different impact on recall. Long hand vs typed In the research the authors looks at how people took notes and compared those that used a laptop and types notes, and those that wrote their notes in … [Read more...] about Using keyboards reduces learning shows new study – death of the Ipad
Watching a piece on the news this morning, was a piece that claimed social media was in fact anti social. This is true, many of us would prefer to look at our mobiles than strike up a conversation. In years gone past we would have used phrases about the weather as an icebreaker to talk to strangers. Simple phrases like "good weather for ducks" or "it's wet again" or "wow its hot.. do you think it will last?". These are simple ice breakers that people have used for years, they are simple … [Read more...] about Good Weather For Ducks – losing the art of communications due to social media
Can we really learn leadership lessons from twitter? I believe so, and have spent the last 5 years learning a lot from twitter, but today it hit home that one of the hidden skills that can be learnt is the black art of delegation. Yes you read that correctly... delegation. How? Let me start with my short journey to this conclusion today. As many of you will know, in June I ceased being an active consultant with RapidBI and have taken a full time project role with a major global logistics … [Read more...] about Lessons in delegation for leaders from using twitter, a form of collaboration
Can Online Forums Damage My Small Business? The fact that word on the Internet travels so quickly can be beneficial to small businesses regarding advertising and word of mouth recommendations. Unfortunately, it can also be detrimental if the wrong thing is said. With all the different social media sites and forums online, any business needs to stay abreast of what is and is not acceptable. Is there a choice? Can any business afford not to be online or on social networks and forums? I … [Read more...] about Can online forums damage my small business
Gamification is a word we are starting to hear a lot about. What is Gamification? In essence gamification is turning something, a process or experience into a game. A game where the 'player' can earn points or status. The desire to play games is inherent in many people, and the growth of social media is testimony to this. For it is a rare discussion about social media when comparisons between the number of friends, followers or likes a person has is not central to the intended … [Read more...] about Gamification in business
Social media is what it is all about. But is it? Today on twitter someone was asking for ideas to promote a local food business on facebook. Now don't get me wrong, I use social media a lot. But are we using it as an excuse to avoid doing "real" marketing too? I'm beginning to think that many people are confusing social media with marketing channels. It can be, but only if you spend a lot of time and money on it. For the average small business, the real power in social media is in its … [Read more...] about It’s not all about social media
Using LinkedIn groups effectively Linkedin is a great network, but one of the problems in the LinkedIn groups is the PRESENTATION summary of what is being discussed. Linkedin groups allows titles of posts to be over 180 characters - way too long. Worse - they "hide" the place to start the body of the message, and many users miss it. Even seasoned users seem to either not be aware of the "title" and "body" options inside the LinkedIn groups. Starting a Discussion in LinkedIn … [Read more...] about Linkedin groups – Post & make it readable
Manners online and forum/ platform culture - are they the same? There have recently been some discussions about the culture of social media sites and this sometimes gets confused with "manners" - but are they the same thing? In the real world as children and young adults we learn how to act with politeness, respect, and courtesy. However in the virtual world or world of social media, manners are still developing. This slideshare shows some great tips for social media manners … [Read more...] about Manners online and forum/ platform culture
7 key ways to promote your business & website It is all very well having a website - but how do people know its there - and more importantly do the great modern gods (Google, Bing, Yahoo etc) know you exist? do they think your site is important? Relevant - Does your website CLEARLY say what you do & don't do? - its all very well people finding your site - but you need them to contact you. Ensure your offer is obvious - ask for friends & family what they make of your site. … [Read more...] about 7 tops ways of promoting your website
Twitter tools are changing the way we can use twitter Twitter is used by many different people, using many different twitter tools (and twitter tools are changing the way we can use twitter), for many different reasons: entertainment, connections, communicatuion, promotion, selling, making money, engaging with people, building relationships, managing customer expectations, creating customers etc If you use twitter for business (especially if you use twitter tools rather than just apps), … [Read more...] about Twitter tools are changing the way we can use twitter
HRZone - a long running forum and community for professionals in Human Resources has just completed a re-brand - and more than that, it is now much more than just a forum. With the ability for members to comment on a collective blog, ask questions (any questions) and seek the experience of others, as well as excellent up to the minute news on what is hot in HR. A list of world class writers are often found with interesting and engaging pieces of thought leadership for readers to consider and … [Read more...] about HRZone – delivering topical, practical content to HR professionals in business