A time and a place for the brainstorm Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.The study, conducted by Nicholas Kohn and colleagues focused on the process of combining ideas that have already been generated. In this context the traditional … [Read more...] about A time and a place for brainstorming techniques
Brainstorming – Making it work in light of new research
Group think limits brainstorming benefits In an article: "Collaborative fixation: Effects of others' ideas on brainstorming" by: Nicholas W. Kohn, Steven M. Smith in Applied Cognitive Psychology (29 March 2010) an insight into the real effectiveness of brainstorming is given. The abstract summarizes the thinking very well: Three experiments examined whether or not fixation effects occur in brainstorming as a function of receiving ideas from others. Exchanging ideas in a group reduced the … [Read more...] about Brainstorming – Making it work in light of new research
What is the IDEO Deep-Dive™ Brainstorming technique?
Deep-Dive™ is the name of a technique used to rapidly immerse a group or team into a situation for problem-solving or idea creation. This approach is often used for brainstorming product or process development. History of Deep Dive Originally developed by the IDEO group (a learning design company) for rapid product development, the Deep-Dive technique is now widely and increasingly used for innovation not only in product development but process improvement and customer service strategies. The … [Read more...] about What is the IDEO Deep-Dive™ Brainstorming technique?
Brainstorming technique for innovation, creativity and problem solving – a business strategy
Introduction to Brainstorming Brainstorming as an approach or technique can be an effective way of generating many ideas on a specific issue which can then be filtered and reviewed to determine which idea or approach is the most appropriate.Brainstorming as a technique is most effective with groups of between 8 and 12 people performed in a relaxed environment. History of Brainstorming Brainstorming is a technique often used by groups, but can be done alone (although this is not as … [Read more...] about Brainstorming technique for innovation, creativity and problem solving – a business strategy
