Social Network Contribution Ratio 90:9:1 The use of social media to support marketing has increased in recent times. How can we use this to develop our business? Is the 80/20 rule applicable to social networks, forums and web 2.0? Is the 90-9-1 Rule the new Pareto Principle for web 2.0 and other online environments? Lets start by understanding that this is not a "rule", but some say a modern "Myth of Community Participation". To me the "99-9-1 rule" is a tool or guide to help manage … [Read more...] about 90-9-1 rule or theory for marketing, communication & social media
LinkedIn is more than just a job search and CV hosting tool. Being or getting active on linkedin raises your profile. The problem that many users create for themselves is only being active when looking for work or a new role. LI gives us tools to raise our profile too. Effective use of LinkedIn requires ongoing balance. When in a stable (employed) role, we often use LinkedIn for connecting, learning and sharing. When needing or seeking new opportunities we can use it to raise our profile even … [Read more...] about LinkedIn it’s not just for job search #HRBlog
2015 update on 90-9-1 & 70-20-10 Is the 90-9-1 rule for online community engagement dead? Is it dead, different or a distraction? Crystal in her blog starts exploring the 90-9-1 rule based on the 2012 BBC research which suggests that 77% of people are creators. I will come back to this later. Certainly it can be a distraction if you apply the 90-9-1 with any weight. Certainly it is different, but dead..? Let's explore things a little. Setting the scene - why write this update on 90-9-1 … [Read more...] about Is the 90 9 1 dead? Is this relevant in 2015 and beyond? Do people still lurk?
As we move into a world where "social" is put on every HR and marketing strategy, much like "i" has been put on technology, are we at a risk of over complicating and confusing people. We are in the early hours of a new revolution, and I fear that many people are using what they consider to be "cool" or "sexy" titles rather than describing what is happening Social - It's not the emperors new clothes There really is a sea change happening in the way we communicate - and this tide cannot … [Read more...] about Social Media and Social Business – what do we mean?
In Case of Emergency - ICE How many of you have an ICE number in your phone? Do ALL your loved ones? In Case of Emergency, do you know the value of having an ICE number in your phone or purse? Would the emergency services know how to contact your loved ones? In Case of Emergency is not just for the holiday season At this time of year, the emergency services respond to more emergency calls that at any other single time. Unfortunately many of us go out without ID, but in this day and age we … [Read more...] about In Case of Emergency #999 #911 E123
Most learning professionals agree that interaction is key to learning and development. Increasingly groups and communities are being developed both within our organizations and using third party sites like LinkedIn , Facebook etc for networking. But is it working? there is a considerable amount of anecdotal evidence (and some research) to show that there is a ratio for success - 90:9:1 where one person created or initiated the environment nine people edit, moderate or drive the … [Read more...] about Social networking in L&D is it effective?