In a previous RapidBI article we discussed the effectiveness of Twitter in terms of marketing for SMEs. However, it is far from being the only social media tool that you can use to reach your online audiences. Facebook Canvas was introduced a year ago to allow companies, including SMEs, to establish their marketing presence on the social media platform in a new way. What is Facebook Canvas? At first glance, a Facebook Canvas advertisement resembles a standard ad on the social media site. … [Read more...] about Using Facebook Canvas as a Marketing Tool for SMEs
As we get more and more connected, the tools we use for learning and finding learning are increasingly online and on mobile. I have recently completed an online CPD session focused on trends in learning. As well as hearing the views of top people in the industry, participants were invited to list their own top learning tools. Background to the Top Trend Survey module The session featured a video interview with Jane Hart from the Centre for Learning & Performance Technologies. Since … [Read more...] about Top Trend Survey – Top tools for learning in HR
Some office fun for a Friday afternoon - Facebook recruitment Fun Friday – weekly office cartoon #311 "I need your Facebook password before I can hire you. If you're not on Facebook, I need you to join and post a bunch of personal stuff you don't want me to know about!" Facebook Recruitment! … [Read more...] about Fun Friday – weekly office cartoon #311 #ff Facebook recruitment
Some office fun for a Friday afternoon Office Cartoon 275 "I read on Facebook you want me to pass the salt" … [Read more...] about Fun Friday – weekly office cartoon #275 #ff
Social media expert or wannabe? ... or how to spot a fake social media expert. Let me start this piece by saying that I am not a social media “expert”. I use social media for marketing and promoting my business, but It is not a service that I routinely do for people. What frustrates me is people that claim to be experts in helping businesses in social media, but are blatantly not. The more you look around, the more people there are that proport to be “experts” in this area. Why are there … [Read more...] about Social media expert or wannabe?
Social technology is THE productivity tool Social media has changed the way many of us communicate, engage and collaborate, yet to many organizations "social media" is a dirty word. With many employers believing social media to be Facebook, Twitter and YouTube, IT departments all over are increasingly blocking employee access to these sites. The simple reality is that organizations cannot stop staff from using social media, all they can do is help employees find increasingly innovative ways … [Read more...] about Farewell Social Media – Hello Social Business
Social Networking Destroyed My Life Some months ago we published a humorous piece on "The Dangers of Social Networking in 2010". This was generally well received, and has been linked to by several other authors exploring the problems of using Twitter, FaceBook and other Social networking tools as part of business or education. There are some real dangers and some real opportunities in the business and learning contexts. Recently I have been reading more and more about teachers being … [Read more...] about The Dangers of Social Networking – Duplicity