What is a Blog? Lets look at the background behind this technology, so we can understand where it is coming from. Research into the history behind blogs suggests that it was Pyra Labs is the company that adopted the word Blogger, and made the service a big success (now known as Google blogger/ blogspot). The people that were the co-founders of Pyra Labs were Evan Williams and Meg Hourihan. "Pyra" was also the name of the company's first product. It was a web based application … [Read more...] about What is a business blog? A marketing tool?
Using Twitter to market your training event As the training market changes, increasingly more and more trainers are looking to promote their on-line and open courses events, But how do you get people to attend and how do you keep costs down? If you are a member of TrainerBase or Training journal (TJonline), both have the ability to promote your events, however it is doubtful if either can fill a course. Some use paid for services, where a high percentage of the revenue goes to attracting … [Read more...] about Twitter as a marketing tool for training courses & events
Why do many people hire a coach or consultant when it seems clear they are not credible? This week I came across a post on Facebook. The post in itself was not unusual or uncommon. But it got me thinking. Do we need people to have any expertise of knowledge to be a coach or consultant? Do we just accept that people delivering training for our employees will just "fly by the seat of their pants" and deliver something? Are purchasers of consulting and training services intelligent … [Read more...] about Are you credible as a coach or consultant? Are you hiring credible providers?
Twitter: your CRM & marketing channel. It's about more than just followers... Over the past 12 months in my twitter contributions I have often included tips to help those involved in using twitter for their business (marketing). I often get requests to publish a full set - so here is a list of my current thinking about using twitter as a tool for building relationships for future business. In no particular order (other than alphabetical)... Add value - share interesting or useful … [Read more...] about Twitter as a marketing & CRM tool
Low cost marketing for smaller businesses on Twitter Budgets are tight, time is short and the emphasis for many businesses is sales, sales, sales. And this is correct - for today... but what about the sales next week, month, year? Gaining sales from existing customers is by far the most effective cost per sale according to much of the research, however gaining access to markets is getting harder. In the UK once upon a time it was easy: 2 commercial TV stations Few commercial radio … [Read more...] about Twitter as a marketing tool for SMEs
Social media is great, but some people need to learn to use it to complain as the last resort, not a first resort. This was brought home to me very personally in the last few days. Without knowing it, an individual went on social media and in essence attacked me. An unprovoked attack with no warning. I am not even sure the individual realised what they were doing. I suspect they thought they were attacking a large, faceless organisation. They weren't. How it started A recent comment about … [Read more...] about Why we need to explore all options BEFORE going to social media #hrblog
Trade shows and exhibitions are a mainstay in the armoury of sales and marketing teams. They cost a lot of money to rent the booths. To design the stand. To have resources and people for the duration of the event. But are they making the most of the opportunity? Presentation Skills at Trade Shows many exhibition organisers offer training and guidance on standing, greeting and engaging people as they walk around the event. many are still not heeding this advice. At this years event for example … [Read more...] about Trade show tips for exhibitors #cipdLDshow 2 Badges – one person – How to get a very different experience at Trade Shows and Exhibitions
The world of business, sales, marketing and communications is changing, the question is are you 'up' with the new strategies or will you be scampering around for the scraps after the main pack have eaten? Use of social media as a part of an organizations marketing and sales strategy should not be overlooked. 10 key questions to ask your senior managers (or yourself) Do you have enough information to decide whether to ignore or engage new technologies? Do you know what your … [Read more...] about Modern Marketing – You don’t know what you don’t know
Make the most of social media for marketing Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy? Is your approached integrated or haphazard? Did you know that you can feed your blog posts to your twitter account or face book etc? You have to be careful about content as each is a slightly different audience, however if you can have more activity with less effort all the better. Tools like Twitterfeed help take your blog … [Read more...] about make-the-most-of-social-media-for-marketing
50 Tips for Using Twitter as a Marketing Tool Twitter is the communication tool of the moment. In 2008 if you had asked anyone about Twitter they would have thought that you were a bit of a geek - now many people are using it for social, learning and business purposes. Twitter is a powerful way to hear about the 'hear and now' thoughts on a key topic - not just from people you know or follow you - but from anyone interested in the topic - all in 140 character bite sizes pieces. Twitter can … [Read more...] about 50 Tips for Using Twitter in Business
Web 2.0 and all that it means… blogs, twitter, interaction etc but what does it mean? Humans are social animals, we need to be part of a social group, a hierarchy. With the demise of the extended family, the nuclear family and more and more isolation perhaps it was inevitable that we will need to find a ‘new social group’. It is curious that over the past 15 years membership of voluntary organisations has changed. We no longer go to the ‘clubs’ that we once did to feel part of some … [Read more...] about Blogs do they work for you
Many of us have a LinkedIn profile, and there are many common LinkedIn profile-building questions that this article seeks to address. First off, when did you last update your profile? When did you add that MOOC course? - is your profile up to date or stagnant? Networking is the primary way to go about looking for a new job. Spread your net far enough, and you will eventually catch something. LinkedIn is the premiere job networking social media site. It enables users to form “connections” with … [Read more...] about A Comprehensive Guide to Common LinkedIn Profile-Building Questions #HRBlog
Some office fun for a Friday afternoon - Facebook recruitment Fun Friday – weekly office cartoon #311 "I need your Facebook password before I can hire you. If you're not on Facebook, I need you to join and post a bunch of personal stuff you don't want me to know about!" Facebook Recruitment! … [Read more...] about Fun Friday – weekly office cartoon #311 #ff Facebook recruitment
Some office fun for a Friday afternoon Office Cartoon 275 "I read on Facebook you want me to pass the salt" … [Read more...] about Fun Friday – weekly office cartoon #275 #ff
Do you cover all your social media with all of your content? Many of us write blogs and articles on LinkedIn, on our own blogs or as a guest blogger on other peoples sites. The perceived wisdom of the SEO and marketing gurus is to push your piece everywhere. Twitter, Facebook, LinkedIn status, all of your LinkedIn groups, StumbleUpon etc. In fact everywhere you can. But is this "push everywhere" a help or a hindrance? Certainly the wider you promote the content, the more people will see … [Read more...] about Do you cover all your social media with all of your content?
The CIPD have recently published an infographic on the use of social media at work. The graphic is based on some research they have completed looking at our usage (or not) of these powerful collaboration tools. What is interesting to me is that 61% of employers that responded to the survey do not use any form of collaborative or social platform within the business. From experience I know that even the firms that have them are struggling to make them work, but when they are used, they … [Read more...] about Social media in HR Infographic
Watching a piece on the news this morning, was a piece that claimed social media was in fact anti social. This is true, many of us would prefer to look at our mobiles than strike up a conversation. In years gone past we would have used phrases about the weather as an icebreaker to talk to strangers. Simple phrases like "good weather for ducks" or "it's wet again" or "wow its hot.. do you think it will last?". These are simple ice breakers that people have used for years, they are simple … [Read more...] about Good Weather For Ducks – losing the art of communications due to social media
Social media is what it is all about. But is it? Today on twitter someone was asking for ideas to promote a local food business on facebook. Now don't get me wrong, I use social media a lot. But are we using it as an excuse to avoid doing "real" marketing too? I'm beginning to think that many people are confusing social media with marketing channels. It can be, but only if you spend a lot of time and money on it. For the average small business, the real power in social media is in its … [Read more...] about It’s not all about social media
As we move into a world where "social" is put on every HR and marketing strategy, much like "i" has been put on technology, are we at a risk of over complicating and confusing people. We are in the early hours of a new revolution, and I fear that many people are using what they consider to be "cool" or "sexy" titles rather than describing what is happening Social - It's not the emperors new clothes There really is a sea change happening in the way we communicate - and this tide cannot … [Read more...] about Social Media and Social Business – what do we mean?
Manners online and forum/ platform culture - are they the same? There have recently been some discussions about the culture of social media sites and this sometimes gets confused with "manners" - but are they the same thing? In the real world as children and young adults we learn how to act with politeness, respect, and courtesy. However in the virtual world or world of social media, manners are still developing. This slideshare shows some great tips for social media manners … [Read more...] about Manners online and forum/ platform culture