Using Twitter to market your training event As the training market changes, increasingly more and more trainers are looking to promote their on-line and open courses events, But how do you get people to attend and how do you keep costs down? If you are a member of TrainerBase or Training journal (TJonline), both have the ability to promote your events, however it is doubtful if either can fill a course. Some use paid for services, where a high percentage of the revenue goes to attracting … [Read more...] about Twitter as a marketing tool for training courses & events
Templates for writing a training session or a lesson plan can be a confusing task to people new to the world of learning. One of the challenges for a new trainer is the development of a lesson or session plan for a training course or module. The reason this is such a challenge are often simple – tutors do not provide a sample template or format to copy, saying that it is the trainer or teachers choice, however when you are learning this is more of a barrier than an enabler of choice to … [Read more...] about Writing a training session or lesson plan – templates
So you have decided to run a training company, you have identified what it is you want to train and in what sector (see porter five forces ). Now all you need to do first tell the world you exist... wrong Marketing is as important part of running a business as delivering the product or closing the sale. How can you close a sale or deliver a product if people don't know you are there? Some would argue that you need to follow: Top 6 ways to market Training Services 1. Build a … [Read more...] about Marketing and SEO for training providers
Relax & Relate.. the first 5 minutes are the most important Follow the 3 Golden Rules: Relax & Relate - the most important 'work' is often done before the event starts, when you meet and build rapport individually with the learners. Agree the Agenda with the group - Use the phrase 'It's your course', to encourage involvement and ownership - especially with resistant participants. Agree a clear 'Course Protocol' - i.e. what's 'ok' and not ok, e.g. Ok: contributing, being … [Read more...] about Advice for new trainers
We have all been there at one time or another. Budgets are tighter than expected. Often external spend is reduced to a minimum. A lack of budget should not mean training stops. It means we need to start thinking differently. Its innovation time! Attending courses are not the only way to train and develop people. Sometimes we need to focus on the end result, the learning needed and not the journey – how that knowledge of skill should be achieved. When as part of a Personal Development … [Read more...] about Training is like PPE – A lack of budget does not mean no training
Soft Skills and Technical Skills Training - what is the difference? What are soft skills trainings and why does it matter? In the recruitment industry there is a saying: technical or hard skills will get a person an interview, but effective softskills will gain a job offer Soft skills are usually those personality or personal attributes that enable a persons social interactions and effectiveness. This can lead to enhanced (business) relationships, job performance and career prospects. … [Read more...] about What are Soft Skills Trainings?
CPM -v- CPD The phrase CPD - continuous professional development has been around for a long time but do many organizations actually do it or do they practice CPM - Continuous professional maintenance - only doing enough to keep people at the same level, sure it may involve some learning but it is not about developing the person.In some professions practitioners have to take annual or bi-annual assessments - not to show progress but to show that they have stayed still. Now in some areas I can … [Read more...] about CPM -v- CPD Is there a future in business led professional development?
Looking for a CIPD Certificate in Training Practice (CTP) course? Which is the right CIPD CTP course for you? Over the last few weeks I have been looking for the CIPD Certificate in Training Practice (CTP) for one of my clients and put together a quick comparison chart for them to help them decide who to go with. As I've done the work thought I might as well share it with you. If you have any others to add please send them to me for addition. BPP Bradfield … [Read more...] about CIPD Certificate in Training Practice (CTP) courses compared
Are you involved in IT or technical training? The IITT in association with the BCS have launched a new training standard. Three of the leading companies to go through trainer or assessor accreditation are: Matrix42 Synergy Training Happy Computers Matrix42 were the first to have both their trainers and assessors accredited. Options include provision of training only, assessment only and training and assessing. The TPMA award of an Institute Certificate in Training Practice (ICTP) is … [Read more...] about TPMA – Trainers & Assessors for the IITT train the trainer award
In the current economic climate there is an increasing trend where some Training and Coaching companies are claiming to give free place on training courses. There are (fortunately) strict guidelines laid out by the government for companies using the word free and this in effect means that you cannot be charged for anything. Any materials, refreshments etc must be provided for free or not al all. If you see any training company claiming to give you a free course and then try and charge you … [Read more...] about Free Training courses – legal or illegal?