Strategic Analysis

This is a term often used with an assumption that the people hearing it understand its meaning.

Strategic Analysis is said to be:

‘… the process of conducting research on the business environment within which an organisation operates and on the organisation itself, in order to formulate strategy.’

BNET Business Dictionary

What is meant by the term “strategic analysis” differs from academic to academic and business o business, however there are some common factors. These are typically:

1. Identification and evaluation of data relevant to strategy (a plan, method, or series of maneuvers for achieving a specific goal or result: a strategy for gettingahead in the world) formulation

2. Definition of the external and internal environment to be analysed

3. A range of analytical methods that can be employed in the analysis

Examples of analytical methods used in strategic analysis include:

• SWOT analysis
• PESTLE analysis
• PRIMO-F analysis
• Porter’s five forces analysis
• Value chain analysis