New-consultants-using-the-creatrix-as-a-leadership-development-tool

On Wednesday 6 June 2008 at the IoD in London another group undertook training in use of the Innovation Equation developed by Byrd.

The Innovation Equation:

is a behavioural based approach. Under the two main components (Creativity and Risk Taking) are seven behavioural drivers. Using these drivers organisational development specialists can identify current and desired culture and map a change plan to enable the organisation to achieve its goals.

The Creatrix is a model derived from the Innovation Equation and helps to identify strengths and weaknesses in culture and individuals behaviour.
There are 8 orientations in the Creatrix profile:

• Innovator
• Challenger
• Sustainer
• Dreamer

• Practicalizer
• Sythesizer
• Planner
• Modifier

To find out more visit the Creatrix Innovation site
To engage a certificated Creatrix Consultant

Dr Jacqueline Byrd has used the Creatrix and the Innovation Equation in her book – The Innovative Leader