Raising Awareness: Do Awareness Months Work?

One recent example is Hearing Awareness Month, which took place in September.  Championed by hearing care provider Hidden Hearing, they offered 20,000 free hearing tests in an attempt to raise awareness of hearing loss and encourage anyone unsure of their hearing ability to seek help. Hearing loss in the UK affects one in six people in some way with varying degrees of impairment, but many can be treated using hearing aids or other medical treatments. The biggest hurdle is getting people to take that first step and to get their hearing tested.

<Other awareness campaigns include World Aids Day – also recognised as Aids Awareness Month< in different countries around the world – where people are encouraged to learn about AIDS and HIV to try to stop the spread of the disease; and Epilepsy Awareness Month< which seeks to help people overcome the challenges created by epilepsy.