SWOT analysis templates

SWOT Analysis Template

Ready to use and apply SWOT Analysis templates. To complement our main – SWOT analysis page.

This page contains a variety of SWOT analysis templates for you to use.

To save you the effort of copying and pasting from this site, visit our Resource Zone where these SWOT analysis templates can be downloaded.

Please visit regularly as we add new material all the time.

SWOT analysis templates from RapidBI

SWOT Analysis Template / Worksheet 1 – Try our business SWOT analysis tool

	SWOT Analysis on ____________________ (organization name or product/ service/ project) Company/ organization Background/ situation ____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ (usual business partners, relationships, channels to market, assumptions etc…) Date PESTLE completed ____________________ Date of SWOT Analysis ____________________ ____________________v
		INTERNAL
	Under each of the PRIMO-F factors list the relevant strengths and weaknesses. List the Opportunities and threats from your PESTLE analysis below. Then considering the combination of these factors generate some options or alternative strategies for action.	Strengths (PRIMO-F) People ___________________ ___________________ ___________________ ___________________ Resources ___________________ ___________________ ___________________ ___________________ ___________________ Innovation & Ideas ___________________ ___________________ ___________________ ___________________ ___________________ Marketing ___________________ ___________________ ___________________ ___________________ ___________________ Operations ___________________ ___________________ ___________________ ___________________ ___________________ Finance ___________________ ___________________ ___________________ ___________________ ___________________	Weaknesses (PRIMO-F) People ___________________ ___________________ ___________________ ___________________ Resources ___________________ ___________________ ___________________ ___________________ ___________________ Innovation & Ideas ___________________ ___________________ ___________________ ___________________ ___________________ Marketing ___________________ ___________________ ___________________ ___________________ ___________________ Operations ___________________ ___________________ ___________________ ___________________ ___________________ Finance ___________________ ___________________ ___________________ ___________________ ___________________
E X T E R N A L	Opportunities ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________	SO Alternatives / Strategies ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________	WO Alternatives / Strategies ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________
E X T E R N A L	Threats ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________	ST Alternatives / Strategies ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________	WT Alternatives / Strategies ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

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SWOT Analysis Template / Worksheet 2

	SWOT Analysis on ____________________ (organization name or product/ service/ project) Company/ organization Background/ situation _____________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ (usual business partners, relationships, channels to market, assumptions etc…) Date PESTLE completed ____________________ Date of SWOT Analysis ____________________v
		INTERNAL
	Under each of the PRIMO-F factors list the relevant strengths and weaknesses. List the Opportunities and threats from your PESTLE analysis below. Then considering the combination of these factors generate some options or alternative strategies for action.	Strengths	Weaknesses
E X T E R N A L	Opportunities	SO Alternatives / Strategies	WO Alternatives / Strategies
E X T E R N A L	Threats	ST Alternatives / Strategies	WT Alternatives / Strategies

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SWOT Analysis Template / Worksheet 3

SWOT analysis – Strengths, Weaknesses, Opportunities and threats
Date
Company/ Department name
Internal Factors
Our Strengths	Ways to exploit	Our Weaknesses	Ways to reduce
External factors
Our Opportunities	Ways to exploit	Our Threats	Ways to reduce

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SWOT Analysis Template / Worksheet 4 – Matrix

Below is an analysis matrix that may help you to assess your competitors’ competencies against those of your company, with respect to Critical Success Factors. These become your Strengths and weaknesses:

The list of activities provided is a general guide covering the main areas of an organization, and should serve as a checklist only.

You may substitute the specific Critical Success Factors and ranking from your previous analysis to provide a more accurate evaluation.

Analysis matrix to assess your competitors’ competencies against those of your company.

	Your performance rating against your competition
	Much Worse	Worse	Equal	Better	Much Better
People and Organization
Visionary capable leadership
Dedicated employees
Entrepreneurial orientation
Flexible/responsive


Resources




Innovation




Marketing
Company reputation
Market share
Quality reputation
Service reputation
Manufacturing costs
Distribution costs
Promotion effectiveness
Sales force effectiveness
R&D and innovation
Geographical coverage


Operations
Economies of scale
Capacity
Able, dedicated workforce
Ability to deliver on time
Technical manufacturing skill


Finance
Financial stability
Facilities
Cost/availability of capital
Profitability

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SWOT Analysis Template:

Opportunities/Threats Analysis:

Following is an analysis matrix that may be helpful in assessing threats and opportunities relevant to your business or market segment.

The list of threats and opportunities provided is a general guide covering some common examples to consider, and should serve as a checklist only. You will want to substitute the specific threats you identified in your Competitive Forces Analysis to provide a more accurate evaluation.

Keep in mind that what may be perceived as a threat to one competitor may be an opportunity to another. For example, lowering of entry barriers would be a threat to established competitors but an opportunity for new entrants. Also remember that market opportunities often are available for only a limited time. Failure to pursue an opportunity quickly may result in a competitor gaining a strong foothold, which may be difficult to displace.

Threat	Magnitude
	Very Small	Small	Large	Very Large
Reactions from existing competition
New competitors likely to enter
Competition by vertical integration
Channel co-operators being competing
Decreased entry costs
Price/promotion war
Change in consumer tastes and values
Increasing power of buyers
Increasing segmentation
Technological change
Material availability and supplier prices
Economic stagnation
Inflation
Regulatory changes
Foreign exchange fluctuation
Political/social changes
Environmental pollution
Take-over/merge

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Application of a SWOT analysis Template

Business and Market Segment Opportunities:

Opportunity	Magnitude
	Very Small	Small	Large	Very Large
Merger
Technological change
Political, economic or social trends
Size of market
Growth of market
Unfulfilled customer needs
Gaps in existing product positions
Market not segmented
High margins
Few or weak competitors
Stable price structure
Vulnerability to entry
Low entry cost
Low exit barriers
High response to sales, advertising, promotion
Transfer cost experience
Low investment
Low risk
Matches our strength

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What is a SWOT analysis?

When undertaking a traditional strategic planning process, debating future direction, or assessing existing opportunities for the organization, a board or management team can rely on a SWOT analysis for help. During the analysis, the team lists and assesses the organization’s Strengths, Weaknesses, Opportunities, and Threats. Each of these controlling forces prompts the team to consider factors that might easily be overlooked as it shapes the future of the organization.

This process provides insights to the organization’s internal and external positioning, examining internal and external elements that must be factored into future decision making. It prohibits the organization from becoming too insular and functioning without proper feedback.

When to Use The BIR SWOT analysis tool:

Conduct a SWOT analysis on your company.
Conduct a SWOT analysis on your product
Conduct a SWOT analysis on your services
Conduct a SWOT analysis on yourself.
Conduct a SWOT analysis on your web site.
Conduct a SWOT analysis on your intranet site.
Conduct a SWOT analysis on your competitors.
Offer a SWOT analysis to your current clients.
Offer a SWOT analysis to your current customers.

Note

“Management tools can help to better understand particular aspects of an organization or its environment. For the following step – the analysis of insights provided by the models – however, there is no model. Management models are effective only if their users are able to realize connections and gaps and to draw appropriate conclusions.” – Dagmar Recklies

SWOT is sometimes knows as a TOWS analysis or a TOWS review

For a complete Internal SWot, look at our Business Improvement Review or access the limited function free version here

Find out more about our proven diagnostic tools:

Have you also seen our PESTLE, Need to develop CSF’s?, Need to write SMART objectives? or CSR (Corporate Social Responsibility) pages. Your feedback and comments are welcome.

This page has been developed by Mike Morrison – Principle consultant at RapidBI. You are free to use any of the SWOT tools on this page, however if you wish to use this page on a web site please credit us and link to our home page keeping all links intact.

SWOT analysis templates was last modified: August 21st, 2017