Centurion pitch – the key to success in social marketing?

We have all come across  the following marketing strategies (in one shape or form):

• Minute to win it
• Elevator pitch
• Get your point over in 30 seconds or less

All of which work well in a given situation or context, but how does this translate to the world of social networking? Here we operate in a world where the message is everything, but people need to be drawn-in to be interested to:

1. ReTweet or post your message
2. Be interested enough to proactivly find out more about you.

Why Centurion Pitch?

Centurions took their title from the fact that they commanded a century. Centuries were so-called because they originally numbered roughly 100 men.

In the world of micro blogging we have 140 characters:

allow 20 characters for ReTweeting,

20 for two #hashcodes

and you are left with 100 usable characters. Simples.

Rules or etiquette

Rules of #centurionpitch or #elevatorpitch on micro blogging sites like Twitter, Identi.ca or hellotxt :

1. Who you are, what you do and one powerful benefit
2. Your message needs to be strong to invoke people to find out more
3. No links – of any kind!
4. No “please RT” – if you have to ask them people wont! the message should be compelling
5. Be prepared to send out the post at least once a week

If your micro blog name does not reflect your domain you have a challenge, make sure your contact details are on your micro blog home page

get started…

Send out a micro blog post in the centurion format and remembers to include the #hashtag #centurion