Eight Orientations of #Innovation

What Is Your Creativity And Risk-Taking Orientation?

Measuring the creative sense and risk-taking orientation of individuals in organisations helps to explain why one organisation (or team) stagnates and dies, another takes excessive risks and lands in bankruptcy, and yet others are moderately to extremely successful. Understanding the eight orientations of innovation can help improve performance and change.

As the Creatrix model suggests, your creativity and risk-taking orientation can be plotted on a matrix. The vertical scale designates the degree to which you are generally a low, moderate, or high risk taker. The horizontal scale designates the degree of your creative abilities. The Creatrix Inventory is further divided into eight zones (or eight orientations), each representing a creativity/ risk-taking orientation. Although there are shades between the eight orientations—matters of degree—only the eight orientations will be described here to provide contrast, illustrations, and clarity.

The four orientations in the corners represent people who rank either extremely high or extremely low on creativity or risk taking. When the extreme types become more socialised, Sustainers (low creativity, low risk taking) may become Modifiers; Challengers (low creativity, high risk taking), Practicalizers; Innovators (high creativity, high risk taking), Synthesizers; and Dreamers (high creativity, low risk taking), Planners.

While the model and interpretations are based on only two variables of personality and behaviour. Nevertheless, they provide a window through which to examine yourself while keeping in mind the many other factors that help to make you (and your organisation) what you are.

The Eight Orientations of the Creatrix innovation model described:

Further reading about the eight orientations:

Related article: Innovation-aim-assess-activate-apply-model

Find out more at www.creatrix.com or www.innovativecapacity.co.uk

The eight orientations of the Creatrix are: Sustainer, dreamer, innovator, challenger, practicalizer, modifier, planner and synthesizer