PESTLE analysis for schools and education

By rapidbi - Last updated: Sunday, April 19, 2009 - Save & Share - Leave a Comment

A PESTLE analysis is a tool that can provide prompts to the governors, management and staff involved in the analysis of the changes in the school’s environment that could impact future finance, planning and management decisions. It can enable them carry out a more comprehensive analysis.

A PESTLE is usually used in commercial organisations as a part of the strategic development of a business and marketing plan, however a PESTLE analysis can be used as part of identifying the opportunities and threats (swOT) for operational planning within educational and school environments.

The PESTLE provides a simple framework within which to consider external factors.
PESTLE is used as part of a SWOT for identifying the external factors (OT)

Political	Schools being privatised (like the NHS) A government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. Changes to the skills required to be a teacher/ tutor Changes to curriculum with short lead times Requirement to be self managing Requirement to be self financing
Economic	Central or local government funding decisions may affect school/ establishment finances Closure of a local industry may affect fund raising plans etc. Ability of parents to raise funds for optional activities The need to run breakfast/ after schools clubs Ability to invest ’savings/ surpluses’ Cost of providing resources: Staff – teaching & support Basics – books/ paper Technology solutions laptops etc Interest rates Shortages of materials on national/ international markets Over provision of school places in the area resulting in competition from neighbouring schools The risk of highly valued, key staff moving on to more ‘up and coming’ schools/ academies
Social	Decline in birth rate, reflecting national trends Local population changes (increasing/ decreasing numbers) Demographic changes may affect likely pupil rolls or the nature of pupils needse.g. pupils with English as a second language etc. Closure of local firms providing employment Inability to attract staff Social networking – blogs, facebook, twitter Changes to qualifications expected Integration with local community Integration of students with special needs parental preference – an increase in ‘parent power’ has allowed parents more freedom of choice over their child’s school the risk of highly valued, key staff moving on to more up-and-coming establishments Information is accessible to staff anywhere in the world via the Internet Staff were not given enough training or access to effectively change their habits and how they expected information to be made available
Technological	Changes to standards/ equipment required Risk of selecting the wrong technology at times of change (i.e. windows -v- open source) New computer viruses may affect school/ college operations, Disturbing/ illegal images on the internet may affect ICT security measures etc. Move from paper based books to e-book readers Computer hardware being out of date Computer software being out of date Time to manage IT systems
Legislative	new legislation may create risks of non-compliance with the law, create new administrative burdens etc Changes to child protection legislation Raise the age of school leaving age Raise/ lower the age of starting school. Nursery/ kindergarten Change to school opening hours Changes to funding of charity based organisations Health & safety legislation
Environmental	A new highway layout near the school may create new dangers for pupils etc Waste disposal Reduction of green space available for activities Changes to local bus routes Using a significant amounts of paper and photocopier toner to produce printed information.

For a more comprehensive PESTLE article see our pain page.

A PESTLE Template:

Area being reviewed	Factor:	Is factor positive or negative?
Political		P – N P – N P – N P – N
Economic		P – N P – N P – N P – N
Social		P – N P – N P – N P – N
Technological		P – N P – N P – N P – N
Legislative		P – N P – N P – N P – N
Environmental		P – N P – N P – N P – N

Remember this is only a tool. Call it what you like – use whatever factors you feel are appropriate. Other variations include:

PEST analysis (STEP analysis) - Political, Economic, Sociological, Technological
PESTLE/ PESTEL analysis- Political, Economic, Sociological, Technological, Legal, Environmental
PESTEL analysis- Political, Economic, Sociological, Technological, Environmental, Labour (Labor) related
PESTLIED analysis- Political, Economic, Social, Technological, Legal, International, Environmental, Demographic
STEEPLE analysis – Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical
SLEPT analysis – Social, Legal, Economic, Political, Technological
STEPE analysis – Social, Technical, Economic, Political, and Ecological
ETPS analysis – Economic, Technical, Political and Social – Scanning the organizational environment

Choose the acronym that most suits you or your organization.

© RapidBI.com This article has been written by Mike Morrison or one of the RapidBI team. We welcome your comments. If you wish to use any text you are free to do so, however please credit us and link to our site.
PLEASE RT – Help us by tweeting or adding this post to your favourite bookmark service. Feel free to add this page to your favorites (bookmark)

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.