SWOT analysis for schools|education|colleges|universities

SWOT analysis for schools, teachers and education |colleges|universities

SWOT analysis for schools Strengths, Weaknesses, Opportunities and Threads in an educational environment.

A SWOT analysis for schools is a tool that can provide prompts to the governors, management teachers and staff involved in the analysis of what is effective and less effective in the schools systems and procedures, in preparation for a plan of some form ( that could be an audit, assessments, quality checks etc.). In fact a SWOT can be used for any planning or analysis activity which could impact future finance, planning and management decisions. It can enable you (the governors and management) to carry out a more comprehensive analysis.

Definitions

  • Strengths – Factors that are likely to have a positive effect on (or be an enabler to) achieving the school’s objectives
  • Weaknesses – Factors that are likely to have a negative effect on (or be a barrier to) achieving the school’s objectives
  • Opportunities – External Factors that are likely to have a positive effect on achieving or exceeding the school’s objectives, or goals not previously considered
  • Threats – External Factors and conditions that are likely to have a negative effect on achieving the school’s objectives, or making the the objective redundant or un-achievable.

Before starting any planning or analysis process you need to have a clear and SMART goal or objective. What is it that you need to achieve or solve? Ensure that all key stakeholders (relevant to the issue being explored) buy into this objective or goal.

Then undertake a PESTLE analysis (or PESTLE in Schools), this will provide you with the external factors (OT).

Use the PRIMO-F model to ensure all internal factors are considered

 

Conducting a SWOT analysis for schools |colleges|universities

One of the most effective ways to conduct a SWOT analysis for schools is not to do it in isolation, but with a team effort. When the goal is shared, then a brainstorming session can be run.

Ensure than when running such a session it is facilitated by a person not involved with the content – this is best with an independent person. If budgets do not allow this – then talk to another establishments head, and arrange a contra deal.

Do this activity in a number of phases:

1) Share the goal

2) Data collection (no filtering or comments – record verbatim) consider all areas of PRIMO-F

3) Take a break of at least 1 hr

4) Filter, sort and analyse into the 4 areas – SWOT – be critical and SMART avoid ambiguous statements or ideas at this stage

5) Prioritise the elements

Have a second session where the planning phase takes this data and puts it into a realistic plan.

 

IMPORTANT TIP for SWOT analysis in schools, |colleges|universities

Do not hide or underestimate threats or weaknesses – if you ignore them or underplay them now they will come back to haunt you at some stage – probably when they can do most damage!

The goal of any session like this is not necessarily to neutralise any weakness or threat – that is impossible – but to have it on your radar – and where possible take avoiding action. To some extent it is all about risk.

 

What sort of tasks and issues can a SWOT analysis for Schools be used for?

At its most complex and comprehensive, it can be used for business planning, however it is also of value to solving localised issues and challenges.

 

An Example of a SWOT analysis for schools |colleges|universities

We will use an example of a teacher working within a first school who want to improve the relationships with parents of his pupils.

TASK
  1. Define the goal and measurable outcomes – i.e. to have more than 50% of parents spending one day in class per term

  2. Consider the current activities you have in place to encourage parent-partnerships within your class/ school.

  3. Complete a SWOT analysis, identifying your current strengths and realistically appraising your current weaknesses. This can only be done involving other teachers, pupils and parents.

  4. From the current analysis identify factors which could be improved

  5. Identify opportunities that could be created

  6. Put a plan and set of measures in place.

The school identified the following objective:

  • To improve parent-partnership by encouraging parents to visit the school and become active members of the community.
  • Outcome – to have more than 50% of parents spending one day in class per term

Currently, the school holds an open day once each year. It uses this as a way to encourage parents to visit the school and engage with school staff. The following is the initial SWOT Analysis for schools.

Strengths

  • Highly-skilled teachers.
  • History of successful Open day events
  • School has a strong ethos of openness, sharing and commitment to increasing parental confidence
  • Parents wanting to get involved
  • PTA willing to participate
Weaknesses

  • Teachers not available to meet parents often enough
  • Current open days events not increasing voluntary activity
  • Not enough staff time to plan more events
  • Staff not clear of their role in the parent relationship
  • Narrow focus on open events not partnership activities
  • Curriculum too stretched for additional activity
Opportunities

  • Active volunteer committee willing to plan and organise events
  • Pupils active in the school’s Pupil Participation Project can be asked for their opinions and suggestions.
  • Head Teacher is willing flex curriculum to free up teacher time
  • Use parents to contribute to curriculum delivery
Threats

  • Confidentiality is at risk
  • Pupil coercion to do things they do not wish to do

The next step is to develop a plan with interested stakeholders

 

SWOT Analysis templates for schools & education |colleges|universities

SWOT Analysis for Schools |colleges|universities Template/ Worksheet – use these templates to start your SWOT process

 

SWOT Analysis on ____________________ (college|university organisation name or product/ service/ project)

School/ establishment/ organisation Background/ situation ____________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

(usual business partners, relationships, channels to market, assumptions etc…)

Date PESTLE completed ____________________

Date of SWOT Analysis ____________________ ____________________v

   

INTERNAL

 

Under each of the PRIMO-F factors list the relevant strengths and weaknesses.

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths (PRIMO-F)

  • People (teachers, parents, PTA etc)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Resources
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Innovation & Ideas
  • ___________________
  • ___________________
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  • ___________________
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  • Marketing (communications)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Operations (day to day running)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Finance
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

 

Weaknesses (PRIMO-F)

  • People (teachers, parents, PTA etc)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Resources
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Innovation & Ideas
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Marketing(communications)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Operations(day to day running)
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Finance
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

E
X
T
E
R
N
A
L

Opportunities

  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
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  • ___________________
  • ___________________
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  • ___________________
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  • ___________________
  • ___________________
  • ___________________

SO Alternatives / Strategies

  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
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WO Alternatives / Strategies

  • ___________________
  • ___________________
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  • ___________________
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  • ___________________
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  • ___________________

Threats

  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
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  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

ST Alternatives / Strategies

  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
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  • ___________________
  • ___________________
  • ___________________
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  • ___________________
  • ___________________
  • ___________________

WT Alternatives / Strategies

  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
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  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

Try our business SWOT analysis tool for free NOWOr return to our main SWOT analysis page

SWOT Analysis for Schools |colleges|universities Template / Worksheet 2

 

SWOT Analysis on ____________________ (School/ establishment organisation name or product/ service/ project)

Background/ situation________________________________________________________________________

__________________________________________________________________________________________
 
 
 
 
 
 
 
 
 

 

__________________________________________________________________________________________

 

 

(usual operational partners, relationships, channels to market, assumptions etc…)

Date PESTLE completed ____________________

Date of SWOT Analysis ____________________v

   

INTERNAL

 

Under each of the PRIMO-F factors list the relevant strengths and weaknesses.

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths

  •  

 

Weaknesses

  •  
  •  
  •  
  •  

E
X
T
E
R
N
A
L

Opportunities

  •  
  •  

 

SO Alternatives / Strategies

WO Alternatives / Strategies

Threats

 

ST Alternatives / Strategies

  •  

WT Alternatives / Strategies

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

SWOT Analysis for Schools |colleges|universities Template / Worksheet 3

SWOT analysis – Strengths, Weaknesses, Opportunities and threats
Date  
Company/ Department name  
Internal Factors  

Our Strengths

 

Ways to exploit Our Weaknesses

 

Ways to reduce
External factors  

Our Opportunities

 

Ways to exploit Our Threats

  •  
Ways to reduce

Try our business SWOT analysis tool for free NOW
Or return to our main SWOT analysis page
A SWOT analysis for schools, colleges, universities or other educational establishments can be a simple and yet effective way to ensuring that all appropriate factors are considered. In this environment it is particularly important to use the PRIMO-F template to ensure that all elements have been considered. Indeed ensure that under People – teachers, support staff, parents and children are considered along with third party people (police, local health etc that can form a part of your community.

Teachers, Tutors, Lecturers, Professors, PTA (Parent Teacher associations) management committees etc all have a valuable contribution to make

A SWOT analysis for schools |colleges|universities is just as valuable as in any other organisation if done at a strategic level.

Under Resources, remember to include IT, and consumables that can be used as part of the process

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About Mike Morrison

Mike Morrison is a consultant and change agent specialising in developing skills in senior people to increase organizational performance.
Mike is also founder & director of RapidBI, an organizational effectiveness consultancy.

Comments

  1. topsy_top20k_en says:

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  2. Paula Jones MCT says:

    RT @Rapidbi SWOT analysis for schools and education: A SWOT analysis is a tool that can provide prom..

  3. New blog from friend SWOT analysis for schools and education I hope it is useful

  4. RT@rapidbi SWOT analysis for schools and education: A SWOT analysis is a tool that can provide prompts to the gove…

  5. PBP Group says:

    SWOT analysis for schools and education » RapidBI-Mgt, Leadership …

  6. Great templates.. RT @Edubeat: SWOT analysis for schools and education » RapidBI-Mgt, Leadership …

  7. SWOT analysis for schools and education http://t.co/0dcvgnvi

  8. SWOT analysis for schools and education http://t.co/0dcvgnvi

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