Do you cover all your social media with all of your content?

Do you cover all your social media with all of your content?

Many of us write blogs and articles on LinkedIn, on our own blogs or as a guest blogger on other peoples sites.

The perceived wisdom of the SEO and marketing gurus is to push your piece everywhere. Twitter, Facebook, LinkedIn status, all of your LinkedIn groups, StumbleUpon etc. In fact everywhere you can.

But is this “push everywhere” a help or a hindrance?

Certainly the wider you promote the content, the more people will see that you have posted something. More eyes = better exposure. Or so they say.

I am not convinced.

I would rather have 10 people see my content when they have an issue or need, than 1000 just because it was published. If you write regularly, then your “push” just becomes noise.

We all need to learn to push content not to every possible channel. But to the channel(s) that are appropriate for our message. I.e. where people are that will see it when they need to.

Here is the kicker. the more you push the same content to lots of different places, Google starts to think of it as duplicate content and pushes all of them down the list of results when people search.

LinkedIn group risks

Many platforms suggest you publish your posts into LinkedIn groups. Especially groups for your target audience. On the surface this is logical. potentially the right people will see your content. But unfortunately it does not work like that. Often groups that will accept your posts are so full of other peoples posts that people stop reading them all. WORSE. There are some groups that dislike links to self promotional blogs. and you will be labeled a spammer. This action could lead to your entire LI experience being clipped, as you are put into what LI call Site Wide Moderation. It means you cannot publish anything, without the group owner approving. Evidence suggests that if managers delete your content, then this further impacts your LI profile!

Little and often

Write regularly. write in different places. promote each in different places.

Learn to optimise your content for SEO. if Google (other search engines are available) finds your content, and finds it relevant they will list it. People will find it when they need it. not when you have rammed it down their throats.

Learn to play the long game, not the “quick fix. For example my posts here on LinkedIn generate around 1-200 views over the first month. Article on my blog build readership over time, with many getting 100s of views a day. every day.. month after month. For me the long game is more sustainable.

What do you think? what is your “social media push” strategy? why? how do you know it works?

Is it sustainable (remember it needs to work the same no matter how much work you have on in a given week!)?

Do you cover social media with content? Is it a strategy that really works?