How Small Businesses REALLY spend their money
While looking at habits and buying patterns of business people I came across this small piece of research looking at the spending habits of small business owners – 1-5 employees.
Again this is US in origin, but it does show some insights. If meals and entertainment are worth up to 12% of turnover, but marketing is only worth 1% – they tells us something about attitudes to spending ON the business rather than IN the business.
For those of us that sell to small business, we should take note of these things and use this in our positioning.
What do you think?