Human Resources on Social Media in the UK
There are a bewildering array of social media groups for HR professionals, with more seeking to join every day.
Why should HR people use social media?
Social media spaces/ groups provide a useful way for people often “disconnected” with others in their organisations to connect and share ideas, thoughts and challenges.
It can be a great way of networking, but more importantly (IMHO) of solving problems.
In her piece 10 Reasons HR Staff Need to Participate in Social Media for Career Success By Susan M. Heathfield on About.com, Susan listed:
- Stay in touch with colleagues and friends
- Help colleagues find you
- Find candidates for jobs
- Find a new job
- Establish your online brand
- Join groups that share your interests, your community, or your profession
- Develop social connections over time on social media sites, Be careful what you share to safeguard that professional image
- Provide a space in which the users of your product or service can interact with you
- Build community around your product or service
- Your company, in addition to individual employees, needs to establish a company presence on significant social media sites.
The recent Cone Business in Social Media study indicates that “93% of Americans believe that a company should have a presence on social media sites and 85% believe that these companies should use these services to interact with consumers.”
Of the study responders:
- –60% of Americans regularly interact with companies on a social media site,
- –43% of consumers say that companies should use social networks to solve the consumers’ problems, and
–41% believe that companies should use social media tools to solicit feedback on products and services.
- This graphic- infographic/visual (developed by the RapidBI team) shows the populations of key social media places for HR professionals as at Feb 2012 in the UK.
See the LinkedIn group: http://rapid.bi/cipdmembers