How do you innovate when budgets are cut, prices of high tech are increasing and you have less people to do more with?
Innovation in a recession
Innovation is about more than new products and technologies – its about ideas – and ideas from your brain and the brains of your people and networks can be free – all you need to do is give permission to be creative harness the ideas that result – some you can use – most you wont be able to… yet.
In her book The Innovation Equation, Jacqueline Byrd looks beyond invention and looks at innovation as a behaviour – something that can add value in all parts of a company – no matter how big or small.
Byrd defines an innovative organisation as one which;
- Encourages its members to operate independently
- Rewards people for being inner-directed and developing their own ideas
- Values the uniqueness and talents of every contributor
- Demonstrates resilience when confronted with setbacks
- Knows how to thrive in ambiguous circumstances
- Fosters an environment in which individuals are values and rewarded for being authentic
- Exhibits self-accepting behaviours “we’re good”
No matter how big or small – no matter how cash rich or poor you are, you can innovate in a recession – indeed it may be the only sustainable competitive advantage you have.
For more information on Byrd’s approach to Innovation through the Creatrix
RT: @rapidbi Innovation in a recession: Innovation is about more than new products and technologies – its about … http://t.co/dRtQDaq7
New Blog post: Innovation in a recession http://t.co/nccmRRB1
New Blog post: Innovation in a recession http://t.co/uJk4SiQq
Innovation in a recession http://t.co/xmZTbX57
RT@rapidbi Innovation in a recession: Innovation is about more than new products and technologies – its about id… http://t.co/dgpVFB6T
RT@rapidbi Innovation in a recession: Innovation is about more than new products and technologies – its about id… http://t.co/dgpVFB6T
Reading article: https://rapidbi.com/innovation-in-a-recession/
Hi Rosemina
the book is fine for the process of innovation, but does not fully address the pre-requisite – culture. The organization must both want and enable a culture of risk taking and change – this in my experience is harder to deliver on, and where the article is focused
I agree that innovation involves a lot more than just new products and this becomes so important during a financial crisis. I recently came across a new book called Exploiting Chaos – 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche. There is actually a free preview available at http://www.exploitingchaos.com.
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Innovation in a recession