SoLoMo or SoEnCo? Which is the sustainable future?

Is it one, the other or are the very different things?

SoLoMo
Social, Local & Mobile – is certainly the “next big thing” but is it sustyainable, or a sign of the technology and social/ economic times we are in colliding. Is this just a part of societyies version of the centralise, decentralise approach?

SoEnCo
Social Media as a Social Enterprise Collaboration/ Co-operative approach

Networks and the way organisations are changing. the days of the “big Joint Ventures” (JV’s) are changing, with more and maore small organisations forming lose “joint ventures” to cross promote and collaborate

Collaboration forward
Few small businesses in isolation can harness IT, networks and other resources effectively, so we are going back to the days of the co-op’s. Co-operatives where people work together to share resources and results. With each person/ business having some “skin in the game”, or ownership.

A 2 way street
In the past I have attempted to get involved in several cooperative schemes, and the ones that work are where both contribute on a regular basis. One way streets just don’t work – for either party in the long run.

Some of the ventures however are starting to prove interesting…

Maybe we can have an approach which is SoLoMo AND SoEnCo… time will tell

#socialmedia #socialbusiness #collaboration

Mike Morrison
RapidBI.com
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