Making Marketing Work As a business we often need to undertake marketing as well as sales activity (short term and long term views). But how do we do it? What can we learn from the giant international companies and brands? While waiting for a conference call, I noticed this book on my book shelf, and dug it out for a quick read - its been some times since I last looked at it. As I was thumbing through I realised that there was actually some great and practical ideas here so thought - I must but … [Read more...] about 22 Laws of Marketing