Ansoff matrix - product market grid Introduction to the Ansoff matrixThe Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.Ansoff's product/ market matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets.The traditional four box grid or matrix Ansoff modelAlternative Ansoff style matrixA revised version of the Ansoff matrix featuring a … [Read more...] about Ansoff matrix – product market grid