The State of the UK SEO & Social Media Sectors – who would you choose?
Are we (customers) being taken for a ride?
So you have a need to engage a consultancy to develop your SEO (Search Engine Optimisation) or Social Media strategy. Who do you choose? What criteria
Well this recent research from Browser Media suggests that many cannot and do not “walk their talk”.
SEO is both an organic and ever changing landscape, you cannot successfully read a book to “get it” you need to keep experimenting, so why would you choose to use any agency that does not have a substantial social media presence themselves?
Social media and SEO is not a “black art” – its a skill that needs to be learnt and adapted, an art form. If anyone says they can get your site to #1 in Google, see if their site is the same – if they cannot do it for themselves, how can they do it for you?
SEO – search Engine Optimisation – is the process by which the page or site is optimised for given key words, so that the page is seen high in the search rank. It is said that if you are not on the first page of Google for key terms, few will look further, so its unlikely they will find and use you
Social Media, can be a recommendation based strategy to getting your profile raised. Its a very different strategy to SEO, but the two strategies can, and should complement each other.