Social technology is THE productivity tool
Social media has changed the way many of us communicate, engage and collaborate, yet to many organizations “social media” is a dirty word. With many employers believing social media to be Facebook, Twitter and YouTube, IT departments all over are increasingly blocking employee access to these sites.
The simple reality is that organizations cannot stop staff from using social media, all they can do is help employees find increasingly innovative ways of accessing the platforms. If they cannot use a work PC, then they will use a smart phone.
Even these “very social” sites are creating lots of business and business opportunities.
Missing the point about engagement
By believing that social media is “the devils work”, that it reduces productivity, or that it undermines brand is at best short sighted. Social media can be used for business. Business productivity, through knowledge sharing and management as well as collaboration and of course marketing.
By training employees to harness social media TOOLS we build a solution that provides social business solutions, problem solving and most importantly knowledge management through collaboration.
IBM know this and have recently starting engaging with many bloggers and others active in the social media space to further understand the potential benefits both internally, and externally with clients and potential clients.
Below are two of the videos resulting from an event held last month.
The question is are you seeing the Threat or the Opportunity as the greater for you and your organization?
On another discussion recently one person asked about the difference between Brand and employee brand – well, if you have a poor reputation in the market place for your brand, employees, if given a choice will work for your competitors.
Remember no “noise” about an organization will seem like a “super injunction”. The new generation will look at potential employers, and if they can find no discussion openly about an organization (good or bad) they will assume the worst – a bit like a hotel or restaurant review – its its that bad people wont be bothers to comment!
To find out more about what IBM are doing join the discussion and debate:
www.facebook.com/IBMSocialBusiness
www.twitter.com/IBMSocialBizUK
Nicky Clarke says
23/09/2012 at 08:18Farewell Social Media – Hello Social Business – #article http://t.co/QeqVY3dR
media man says
06/12/2011 at 04:39Farewell Social Media – Hello Social Business | RapidBI: Social Business Media image Social… http://t.co/4MAbySmU
Ralf Tometschek says
05/12/2011 at 08:47Farewell Social Media – Hello Social Business http://t.co/bYb8pDV1
Klaus Billinger says
05/12/2011 at 08:08Farewell Social Media – Hello Social Business http://t.co/bYb8pDV1
Pedro Montalvo Sr says
05/12/2011 at 04:33Farewell Social Media – Hello Social Business | RapidBI http://t.co/OqrEJtBK
Tim Koster says
04/12/2011 at 09:18Farewell Social Media – Hello Social Business – http://t.co/Wxb99OpV ##socialmedia ##IBMsocialbusiness
Trevor B Lee says
03/12/2011 at 10:48.RT @RapidBI: sure here- http://t.co/fC6vHRjP #ibmsocialbusiness Thanks Mike. I like the crowd-sourcing aspect. But too much collaboration?
David Smith says
03/12/2011 at 08:45RT @RapidBI: Farewell Social Media – Hello Social Business – http://t.co/uDmP4OqR ##socialmedia ##IBMsocialbusiness – like the article Mike!
Brian Rosciszewski says
03/12/2011 at 08:12Farewell Social Media – Hello Social Business – http://t.co/EyCRxcgb ##socialmedia ##IBMsocialbusiness
Martin Johnson says
03/12/2011 at 08:01RT @RapidBI: Farewell Social Media – Hello Social Business – http://t.co/cgNUhOEZ
Allison Schubert says
03/12/2011 at 00:10Farewell Social Media – Hello Social Business – http://t.co/SlsXbkAG ##socialmedia ##IBMsocialbusiness
WEB says
02/12/2011 at 21:31RT @RapidBI: Farewell Social Media – Hello Social Business – http://t.co/lN9txoBw ##socialmedia ##IBMsocialbusiness
Trevor B Lee says
02/12/2011 at 21:05Farewell Social Media – Hello Social Business – http://t.co/HEcJLufb ##socialmedia ##IBMsocialbusiness
Michael Brito says
02/12/2011 at 18:10RT @RapidBI: Farewell Social Media – Hello Social Business http://t.co/QoB5UQOz #hr #collaboration #ibm #cipd
Mike Morrison says
02/12/2011 at 18:04Farewell Social Media – Hello Social Business http://t.co/nlQQxmef #hr #collaboration #ibm #cipd
Cheri Essner, PMP says
02/12/2011 at 14:33Interesting!!! Farewell Social Media – Hello Social Business http://t.co/NeezhtTj via @zite #leadership
Heather Townsend says
02/12/2011 at 12:23RT: @rapidbi Farewell Social Media – Hello Social Business: Social technology is THE productivity tool Social me… http://t.co/IncChBVX
KDR Recruitment Ltd says
02/12/2011 at 11:30RT @rapidbi: New Blog post: Farewell Social Media – Hello Social Business http://t.co/4oktjtRB #socialmedia #socialbusiness
Ryo Adhi says
02/12/2011 at 11:24wow “@RapidBI: New Blog post: Farewell Social Media – Hello Social Business http://t.co/hRH5cPM2”
The Back Office says
02/12/2011 at 11:00New Blog post: Farewell Social Media – Hello Social Business http://t.co/qm7SoYjC
Fred Smith says
02/12/2011 at 10:57RT@rapidbi Farewell Social Media – Hello Social Business: Social technology is THE productivity tool Social medi… http://t.co/qSRwu8rl
Sharon Gaskin says
02/12/2011 at 10:56RT@rapidbi Farewell Social Media – Hello Social Business: Social technology is THE productivity tool Social medi… http://t.co/qSRwu8rl
Hauke Borow says
02/12/2011 at 10:48Farewell Social Media – Hello Social Business http://t.co/NFuEJVzR