Written by Thomas H Gray, this book aims to give tools and techniques for smaller business owners.
Motivation – self and others
Compensation – for the owner and their team,
Incentive plans and non financial rewards
Improving Employee performance – a series of tools and techniques to improve the productivity and engagement of your team members
Growing Revenue – Understanding where profit comes from, how to magnify key factors and techniques for revenue growth – both short term and long term fast and slow growth approaches Attracting new customers and developing the business of existing customers
Dealing with changes, i.e. new growth strategies, opportunities and entering new markets, launching new products Growing through operations – tools and techniques fort working smarter not harder. Negotiating with suppliers and customers
Decision making techniques – suitable for operations, customer and people based situations Selling the business – often people start businesses to realise the value you create, this section looks at the elements needed. If you are aware of this early on it can impact how you develop and grow your business.
Due diligence – understanding the process and risks
Whilst much of this book starts out with the goal of running the business to sell it, not all business owners will have this goal, however many of the tools and techniques are appropriate for business owners of all kinds
Style of the book
Throughout the book, not only are techniques outlines, but the reasons WHY to use such approaches are also included. This is a fresh approach, which many writers fail to address.
Format of the Book
The book is written and laid out in a clean style, that is easy to read and digest. Lots of meaningful subheadings that make the book easy to dip in and out of.
More than a one trick pony
Many tools and techniques books follow a pattern, that pattern usually has a formula in which the author attempts to squeeze all content into one format. Gray does not fall into this trap, and each topic is addressed individually providing tables, lists and examples as appropriate to the topic and need.
About the Author
Thomas H Gray is a certified turnaround professional, and the focus and depth of this book clearly reflects this.