How Blogs & Social Media Bring Business #casestudy
So you have a business, a website, and now looking at the confusing array of social media, that you have been told is the thing to do. But which one(s) and why….and how?
Put simply… it’s all about the content!
While looking for some research into the changing habits of blog readers I came across this infographic from Sigma Marketing. In it they show some of the results and the various channels.
What for me is interesting is the relatively low impact of social media compared to direct organic search, of course there is an argument, that without the social media, then the search result would have been less effective.
What this does show is that a good blogging strategy is as productive today as it was before facebook/ twitter etc,
In this case, an industry analytics blog pulled in ten times more traffic than the brand’s actual corporate website.
How is this a good thing?
Blogs and other branded content can be used to build trust and educate the consumer/ customer throughout the purchase funnel.