Using LinkedIn groups effectively
Linkedin groups allows titles of posts to be over 180 characters – way too long.
Worse – they “hide” the place to start the body of the message, and many users miss it.
Even seasoned users seem to either not be aware of the “title” and “body” options inside the LinkedIn groups.
Starting a Discussion in LinkedIn Groups
This is the screen users are presented with:
What appears after you start typing is another box. Just below the one you have just started typing in. Unfortunately many users seem to miss it:
The advantage of using a short compelling heading is that more people will read the post, and its easier to see in the “updates” pane on the right had side of the LinkedIn Group homepage screen.
A skill for all professionals is communication. Creating headlines and summaries that attract people. A call to action if you like
Making the most of LinkedIn Groups
Groups are great places but if we want answers to our questions from our peers, or we want to create effective discussions in the LinkedIn groups we need to learn a new way of communicating, or at least adapt to the environment.
This post on LinkedIn groups offers some valuable tips. Here is a summary of their views:
Start a discussion or share something with the group:
Add more details: Try a summary paragraph here, two sentences at most and something that adds value
Share: Click the blue “Share” button to send the Discussion item live into the group
CALL to action
So the next time you post in a LinkedIn group – write a short (5-10 words) headline, and explain, or add clarity to your question below…