PPCO, What it is & its relationship to SWOT analysis We all know what the letters in SWOTanalysis stand for, but what about PPCO?  they are: Pluses, Potential, Concerns (Fears) & Overcomes Concerns (or Options/ Opportunities)Recently on twitter, having posted a tweet about SWOT, I was asked about PPCO. I had heard of it but had not done much research on it, or its applications or history.A simple Internet search will bring up a wide variety of options for this model. It is one … [Read more...] about PPCO and SWOT