Michael Porter's Five Forces Analysis Michael Porter's five forces is a model used to explore the environment in which a product or company operates.Five forces analysis looks at five key areas mainly the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry.  New Entrants  Suppliers Industry competitors and extent of rivalry Buyers  Substitutes   Introduction to Porter's 5 forcesThe model of the Five Competitive … [Read more...] about Porter's Five Forces – Competitor Analysis (Michael Porter)