So When is a deepdive not a deep dive? It is interesting how the use for a name in a given field changes over time. Or to be more realistic how a sexy name for an interesting subject gets hijacked by others without really understanding or respecting difference? In innovation, marketing and management the term Deep Dive was a methodology originally made popular by Ideo. It was a brainstorming or idea creation methodology. Then came along Stanford with their DeepDive ( … [Read more...]