Myth of the History of SWOT - Learned, Christensen, Andrews and Guth - why do so many writers get it wrong?There are 100s of websites that claim to know the origins of the SWOT Analysis. But it seems that lazy writers copy from others without checking their facts! Myth of the History of SWOT - Learned, Christensen, Andrews and Guth Some researchers reference the 1965 publication “Business Policy, Text and Cases” by Learned, Christensen, Andrews and GuthIt is close but not a SWOT as any … [Read more...] about Myth of the History of SWOT – Learned, Christensen, Andrews and Guth – wrong?