Creativity and Innovation Models There are many approached to creativity and innovation, however many users look at the technique and not the process or barriers. In our brief article on the 4-As (Aim Assess Activate & Apply) we looked at how this process could be easily used to help develop the innovative capacity of an organization. Here we look at the model in more depth, and with a practical approach showing how each step can be applied within an organization. The Creatrix … [Read more...] about Creativity and Innovation Models – applying in practice