PPCO, What it is & its relationship to SWOT analysis We all know what the letters in SWOTanalysis stand for, but what about PPCO? they are: Pluses, Potential, Concerns (Fears) & Overcomes Concerns (or Options/ Opportunities)Recently on twitter, having posted a tweet about SWOT, I was asked about PPCO. I had heard of it but had not done much research on it, or its applications or history.A simple Internet search will bring up a wide variety of options for this model. It is one … [Read more...] about PPCO and SWOT
scanning the business environment
Scanning The Business Environment IntroductionScanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc.Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision.Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that. … [Read more...] about scanning the business environment
