A brief history of the SWOT Analysis Model. You may be surprised to learn that it started out being called a SOFT Analysis. Let's follow the journey.In recent years I have become rather obsessed with the origins and the history of the SWOT analysis model, along with PESTLE & SMART.As the months have gone on I have identified much of the History of the SWOT analysis and found may sites which appear to have credible sources – however when one ‘delves deeper’ often the data is clouded, … [Read more...] about History of the SWOT Analysis (brief) [Originally SOFT Analysis]
scanning the business environment
Scanning The Business Environment IntroductionScanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc.Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision.Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that. … [Read more...] about scanning the business environment
