When situations are difficult it is easy to remain task focused (what), but does this help us maintain a future resistant approach? Schein in “Organizational Culture and Leadership” says “what happens in organizations is fairly easy to observe, but in the effort to understand why such things happen, culture as a concept comes into its own” If leadership is the key to the future success of our organisation then culture is the lock. In a world where we are very short term-ist (just look … [Read more...] about Not What Why
Social media marketing - tips for success in 2010 Read my 9 top tips for social media marketing below. As entrepreneurs and smaller businesses marketing is a vital yet difficult concept for many of us. Many of us hate it and want to find the "quick fix". What prompted me to write this article was receipt this morning of a 'newsletter' I get that goes straight to my junk mail. It is from Kenneth Yu "the Puppet Master" (take care with his sites as they take a lot of processing power and clever … [Read more...] about You reap WHAT you sow – what does this mean in marketing?