Does your website/ intranet/collaboration tool engage its audience? This for me is a highly thought provoking graphic. It looks at the reasons why a person may engage, the WIIFM. Originally based upon understanding why crowd-sourcing was successful or a failure, this interesting snapshot is a tool that can be applied to many areas of digital life. It's easy for sites and to "build it and they will come", however being their is only the beginning (assuming of course that is true). Why … [Read more...] about Does your website/ intranet/ collaboration tool engage?