The SWOT analysis can be a great career planning and development tool, but not in the way that many career coaches and educational tutors suggest.Since 2006 when I first started writing about the use of SWOT analysis, I have seen very little change in the way that SWOT is explained. As a result, many people new to the model either misunderstand it or use it believing it to have little value. That is a shame, as the tool [SWOT analysis] is robust and flexible. This flexibility also leads to … [Read more...] about SWOT analysis – What careers coaches won’t tell you