On Wednesday 6 June 2008 at the IoD in London another group undertook training in use of the Innovation Equation developed by Byrd.
The Innovation Equation:
is a behavioural based approach. Under the two main components (Creativity and Risk Taking) are seven behavioural drivers. Using these drivers organisational development specialists can identify current and desired culture and map a change plan to enable the organisation to achieve its goals.
The Creatrix is a model derived from the Innovation Equation and helps to identify strengths and weaknesses in culture and individuals behaviour.
There are 8 orientations in the Creatrix profile:
Dr Jacqueline Byrd has used the Creatrix and the Innovation Equation in her book – The Innovative Leader