4A Model for Innovation- Aim, Assess, Activate, Apply #Innovation and the Creatrix Model The Creatrix Model for developing innovation follows a simple four-step methodology:  Aim, Assess, Activate, and Apply.  This model is the foundation for unleashing innovative capacity for change within individuals, teams, and organisations. Aim:  If I say to you, "I want you/your team/your organisation to be more innovative," what does that mean? The word innovation by itself has little value … [Read more...] about Innovation Aim-Assess-Activate-Apply model