Our business is helping your business How many times have we heard this from suppliers? Are they really there to help us and our problem - or are they there to sell a product? Or is this just a fad tag line in the business world?This is much like the training and learning debate occurring in training - the 'training provider' having a product and the learner having a need - but do they really match?The identification of needs is really important to identify the gap (gap analysis). In … [Read more...] about Our business is helping your business to grow (or survive) – tag lines gone mad!