A brief history of the SWOT Analysis Model. You may be surprised to learn that it started out being called a SOFT Analysis. Let's follow the journey.In recent years I have become rather obsessed with the origins and the history of the SWOT analysis model, along with PESTLE & SMART.As the months have gone on I have identified much of the History of the SWOT analysis and found may sites which appear to have credible sources – however when one ‘delves deeper’ often the data is clouded, … [Read more...] about History of the SWOT Analysis (brief) [Originally SOFT Analysis]
