The sneaky psychology of advertising is all around us, but are we aware? We all experience it everyday, but do we really appreciate just how easily we are swayed and influenced in our opinions.For example - what company do you associate with which of these logo colours? Stop and think for a moment.....The answer is at the bottom of this article.But before you scroll down... whoops too late for many of you, have a look at this info first:Answer: But of course none … [Read more...] about The sneaky psychology of influence selling and advertising
What the colour of your logo says about your brand
Colour is important when it comes to brand design. We react differently to certain colours – allowing them to influence our decisions and come to conclusions about something before we have even tried the product. Red Logos It’s a well known fact that red is a colour symbolising passion but did you also know that it can encourage you to eat? The colour itself doesn’t make you hungry but it evokes feelings of happiness, excitement and love – feelings many of us harbour towards our favourite … [Read more...] about What the colour of your logo says about your brand
